What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
Quick SEO Quiz

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🕒 ~1 min 🎯 5 questions
★★ Does a consistent language on each page really boost your SEO?
Google analyzes content primarily on a page-by-page basis. It is advisable to have a clearly identifiable language per page to enable Google to easily determine the language and present the page to th...
Jul 02, 2021 ⚡ Analysis available
★★ Why doesn't Google acknowledge when site migrations are complete?
Google does not have an internal status indicating that a site migration is completely finished. Notifications in Search Console have an expiration period (90 to 180 days), but that does not mean the ...
Jul 02, 2021 ⚡ Analysis available
★★ Why does HTTPS continue to be an isolated factor in Page Experience?
The HTTPS signal functions parallel to the Page Experience signal. A page with HTTPS but poor Core Web Vitals retains the HTTPS benefit, even if it does not take full advantage of the Page Experience ...
Jul 02, 2021 ⚡ Analysis available
★★★ How can you reverse a 301 redirect without any hassle?
To undo a mistakenly set 301 redirect, simply delete the redirect and revert the page to a 200 status. No special action is required, similar to fixing an accidental 404 error. SEO signals will natura...
Jul 02, 2021 ⚡ Analysis available
★★★ Could third-party embeds be jeopardizing your SEO performance?
Google does not have any special treatment for third-party content providers like Twitter regarding Core Web Vitals. If embeds are causing performance issues, it is up to site owners to find technical...
Jul 02, 2021 ⚡ Analysis available
★★ Is it true that hreflang works without a generic version for each language?
For hreflang, a generic language version (like .eu for German) is sufficient if you are targeting a language rather than a specific country. Hreflang does not improve rankings in a given country; it s...
Jul 02, 2021 ⚡ Analysis available
★★★ How does Google truly determine what qualifies as quality content in SEO?
Google's systems want to recommend fantastic content to users as quickly as possible. The best way to improve your visibility is to make your site excellent as a whole....
Jun 30, 2021 ⚡ Analysis available
★★★ Why doesn't forced indexing ensure a strong SEO ranking?
Forcing the indexing of a page does not mean that Google will prominently display it in search results, nor does it ensure that it will remain indexed over time....
Jun 30, 2021 ⚡ Analysis available
★★★ Why is your site's overall quality crucial for SEO?
Keep your site's overall quality at a high level. The easier it is for Google's systems to recognize that your site is essential for users, the better they can prioritize crawling and indexing....
Jun 30, 2021 ⚡ Analysis available
★★ How does the URL Inspection Tool transform your SEO strategy?
For individual URLs, use the URL Inspection Tool in Search Console to submit your pages to Google....
Jun 30, 2021 ⚡ Analysis available
★★★ Why should you use sitemaps for SEO indexing?
Use a sitemap to automatically notify Google about new pages. It’s a recommended URL submission method....
Jun 30, 2021 ⚡ Analysis available
★★ Why is mastering dynamic sites crucial for SEO?
On dynamic sites, work to keep functionalities open for users while preventing crawlers from getting lost in automatically generated URLs....
Jun 30, 2021 ⚡ Analysis available
★★★ Why should you steer clear of unnecessary URLs on your website?
Avoid cluttering your site with unnecessary URLs such as event calendars from far in the past or category pages featuring every possible filter combination. Search engines may get bogged down and miss...
Jun 30, 2021 ⚡ Analysis available
★★ Should you link your new products directly from the homepage in e-commerce?
For e-commerce sites, it's beneficial for Google's systems to find links to new products directly on the homepage so that they do not have to navigate through multiple levels of categories....
Jun 30, 2021 ⚡ Analysis available
★★★ Why are internal links to new pages critical for SEO?
Create links to your new pages prominently on your site. The easier it is for Google's systems to recognize that a page is important, the easier it is to prioritize its crawl and indexing....
Jun 30, 2021 ⚡ Analysis available
★★★ Does server performance really affect how search engines crawl your site?
It’s crucial for your server to handle a reasonable number of requests quickly. When a server slows down, search engines slow down their crawling as well....
Jun 30, 2021 ⚡ Analysis available
★★★ How long does it really take for new pages to get indexed?
Indexing a new page can take from a few hours to several weeks. In practice, most quality content is detected and indexed in about a week....
Jun 30, 2021 ⚡ Analysis available
★★ Why does your indexed content disappear from Google?
Even when a page is indexed, it isn't necessarily displayed to users and may drop out of the index over time....
Jun 30, 2021 ⚡ Analysis available
★★★ Why doesn't Google index all your web pages?
Google does not guarantee the indexing of all web pages. Most search engines do not index a significant portion of web content, especially duplicate content or content that is unlikely to be viewed by...
Jun 30, 2021 ⚡ Analysis available
★★ How do user feedback really influence SEO?
User feedback from search results is classified and analyzed in an aggregated manner to enhance algorithms. Google does not manually process each individual report to adjust specific queries....
Jun 25, 2021 ⚡ Analysis available
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