John Mueller

★★ Why is multilingual FAQ schema essential for your SEO strategy?

Having the same FAQ questions on different language versions of a site (with hreflang) is permissible. Google will not display them simultaneously in the same results but will show the appropriate ver...

Jul 09, 2021 ⚡ Analysis available

★★ How can you get a featured snippet without any guidelines?

Google has no specific guidelines or best practices for appearing in a featured snippet. It's an algorithmic process without particular recommendations to follow....

Jul 09, 2021 ⚡ Analysis available

★★ Why Do Featured Snippets Change So Much Based on Location?

Featured snippets are essentially excerpts from search results, and the results vary depending on the countries and locations. These variations are normal and can even occur within the same country or...

Jul 09, 2021 ⚡ Analysis available

★★★ Why Aren't 301 Redirects Always Enough for SEO?

With a 301 redirect, Google transfers a significant portion of signals from the old URL to the new one. However, the performance also depends on the relevance of the content and other on-page factors ...

Jul 09, 2021 ⚡ Analysis available

★★★ Should you always be transparent about content promotion?

It is acceptable to reach out to sites to promote your content. However, demanding a return link, requesting payment, or suggesting an exchange makes the link unnatural according to Google....

Jul 09, 2021 ⚡ Analysis available

★★★ Is it true that thematic link exchanges are a problem for SEO?

Thematic relevance changes nothing: if a link exchange is systematic, it’s problematic. Google considers these to be non-natural links since they only exist within the framework of an agreement betwee...

Jul 09, 2021 ⚡ Analysis available

★★★ Could link exchanging really sabotage your SEO strategy?

Link exchanges like 'you link to me, I link to you' are against Google’s guidelines. Algorithms strive to ignore these links, and the webspam team may impose a manual action if they constitute the maj...

Jul 09, 2021 ⚡ Analysis available

★★ Does changing your site's images really leave your SEO untouched?

For normal web search, altering images on a site has no impact. However, for Google Images, changing images will affect SEO if the site receives traffic from that source....

Jul 09, 2021 ⚡ Analysis available

★★ Does moving content around on a page truly affect SEO?

Shifting a paragraph from one position to another on a page generally has no impact. However, relocating highly visible content (like a title) to a secondary area (such as the footer) may signal to Go...

Jul 09, 2021 ⚡ Analysis available

★★ How Does Changing Your Site Structure Impact SEO Perception?

Altering a site's structure impacts how Google views it. This can have either a positive or negative effect based on the specific site. The same change may enhance one site but not another....

Jul 09, 2021 ⚡ Analysis available

★★★ What essential elements should you keep during a website redesign to protect your SEO?

During a redesign, it is important to keep as many elements as possible: the same URLs, internal linking, content, and layout. If these elements change without redirects, Google treats the site as new...

Jul 09, 2021 ⚡ Analysis available

★★★ Is it true that a website redesign won't automatically penalize you in Google's eyes?

There is no system at Google that automatically penalizes a site after a redesign. If multiple sites lose traffic following a revamp, it is related to the redesign method used, not an action by Google...

Jul 09, 2021 ⚡ Analysis available

★★★ Where Should You Actually Place Keywords in Long-Form Content for Google to Understand Them?

A user asked John Mueller during a webmaster hangout about the best way to position important keywords in very long text (for example, 20,000 words) so that Google understands what the content is abou...

Jul 05, 2021 ⚡ Analysis available

★★★ Does Google Really Use the Concept of Authority at the Individual Page Level?

John Mueller explained on Twitter that Google's relevance algorithm does not use a notion of "authority" for an individual web page. Be careful not to confuse authority with popularity, which is calcu...

Jul 05, 2021 ⚡ Analysis available

★★ Why are server-side 301 redirects essential for migrating a SPA?

To migrate a single-page app website to a new domain in Search Console, 301 redirects must be generated server-side for each page, not via JavaScript, as Search Console checks for the existence of act...

Jul 02, 2021 ⚡ Analysis available

★★★ Do keywords in the domain really have an impact after indexing?

Keywords in the URL are helpful when Google discovers a site for the first time, but as soon as content is indexed, Google concentrates on the actual content rather than the keywords in the domain nam...

Jul 02, 2021 ⚡ Analysis available

★★★ Should you use JavaScript to control indexing for single page apps?

For single-page applications, use JavaScript to dynamically add a noindex robots meta tag to the DOM for pages that should not be indexed. Avoid using robots.txt as Google would then index the URL wit...

Jul 02, 2021 ⚡ Analysis available

★★ Why are profile pages becoming prime targets for SEO spam?

User profile pages are highly popular targets for spam. If spammers discover they can create indexable profiles on your site, they will do so massively with bots, creating millions of spam pages. Incr...

Jul 02, 2021 ⚡ Analysis available

★★★ Why are internal links essential for getting user profiles indexed by Google?

In order for Google to index user profile pages, there must be regular links within the site content pointing to them (not just in a sitemap). Sitemap links alone do not provide context, and Google wi...

Jul 02, 2021 ⚡ Analysis available

★★ How can you enhance your site's geolocation with a JavaScript solution?

Google doesn't always succeed perfectly in geolocating with hreflang. It's wise to implement a fallback mechanism such as a JavaScript banner that detects the user's country and provides a link to the...

Jul 02, 2021 ⚡ Analysis available