What does Google say about SEO? /

Official statement

For page experience, Google uses real user data (field data), not laboratory tests. What truly matters are the experiences actually faced by visitors.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 09/07/2021 ✂ 30 statements
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Other statements from this video 29
  1. Is it true that a website redesign won't automatically penalize you in Google's eyes?
  2. What essential elements should you keep during a website redesign to protect your SEO?
  3. How Does Changing Your Site Structure Impact SEO Perception?
  4. Does moving content around on a page truly affect SEO?
  5. Does changing your site's images really leave your SEO untouched?
  6. Could link exchanging really sabotage your SEO strategy?
  7. Is it true that thematic link exchanges are a problem for SEO?
  8. Should you always be transparent about content promotion?
  9. Why Aren't 301 Redirects Always Enough for SEO?
  10. Why Do Featured Snippets Change So Much Based on Location?
  11. How can you get a featured snippet without any guidelines?
  12. Why is multilingual FAQ schema essential for your SEO strategy?
  13. Are Identical FAQs on Every Page Hurting Your SEO?
  14. Why does Google treat soft 404s differently on mobile and desktop?
  15. Why are soft 404s on desktop hiding in Search Console?
  16. Does changing your CDN really affect Google's crawling?
  17. Should you be worried about migrating to JavaScript frameworks for SEO?
  18. Is Hreflang really essential for international SEO?
  19. Is it true that Google de-indexes after prolonged 5xx errors?
  20. What are the best ways to bounce back quickly from temporary server errors in SEO?
  21. Why doesn't server-side rendering boost your SEO the way you think it does?
  22. Are JavaScript redirections slower to process but still valid for SEO?
  23. How do mixed URLs impact your Core Web Vitals?
  24. Why can't you redirect and not redirect a URL at the same time?
  25. Do top summaries really affect SEO?
  26. How can you handle SEO reconsideration requests without active manual action?
  27. Does the URL removal tool really delete all versions of your site?
  28. Should you use canonicals for URLs with similar parameters?
  29. Why do old URLs still show up after a migration?
📅
Official statement from (4 years ago)
TL;DR

Google relies on real user data to assess the user experience regarding Core Web Vitals. SEO professionals must focus on the actual performance of their users to enhance their rankings.

❓ Frequently Asked Questions

Comment accéder aux données terrain de mon site ?
Utilisez Google Search Console. Les rapports Core Web Vitals sont basés sur ces données.
Les tests de laboratoire sont-ils inutiles ?
Non, ils sont complémentaires mais moins représentatifs des conditions réelles.
Si mon site a un faible trafic, puis-je encore obtenir des données significatives ?
Oui, mais cela prendra plus de temps pour collecter suffisamment de données utiles.
🏷 Related Topics
Domain Age & History AI & SEO Web Performance Search Console

🎥 From the same video 29

Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021

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