Official statement
Thematic relevance changes nothing: if a link exchange is systematic, it’s problematic. Google considers these to be non-natural links since they only exist within the framework of an agreement between sites.
Other statements from this video 29 ▾
- □ Is it true that a website redesign won't automatically penalize you in Google's eyes?
- □ What essential elements should you keep during a website redesign to protect your SEO?
- □ How Does Changing Your Site Structure Impact SEO Perception?
- □ Does moving content around on a page truly affect SEO?
- □ Does changing your site's images really leave your SEO untouched?
- □ Could link exchanging really sabotage your SEO strategy?
- □ Should you always be transparent about content promotion?
- □ Why Aren't 301 Redirects Always Enough for SEO?
- □ Why Do Featured Snippets Change So Much Based on Location?
- □ How can you get a featured snippet without any guidelines?
- □ Why is multilingual FAQ schema essential for your SEO strategy?
- □ Are Identical FAQs on Every Page Hurting Your SEO?
- □ Why does Google treat soft 404s differently on mobile and desktop?
- □ Why are soft 404s on desktop hiding in Search Console?
- □ Does changing your CDN really affect Google's crawling?
- □ Should you be worried about migrating to JavaScript frameworks for SEO?
- □ Is Hreflang really essential for international SEO?
- □ Is it true that Google de-indexes after prolonged 5xx errors?
- □ What are the best ways to bounce back quickly from temporary server errors in SEO?
- □ Why doesn't server-side rendering boost your SEO the way you think it does?
- □ Are JavaScript redirections slower to process but still valid for SEO?
- □ Why does Google prioritize real-world data for Core Web Vitals?
- □ How do mixed URLs impact your Core Web Vitals?
- □ Why can't you redirect and not redirect a URL at the same time?
- □ Do top summaries really affect SEO?
- □ How can you handle SEO reconsideration requests without active manual action?
- □ Does the URL removal tool really delete all versions of your site?
- □ Should you use canonicals for URLs with similar parameters?
- □ Why do old URLs still show up after a migration?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why Don't Sponsored Links Boost Your SEO?
View statement →
TL;DR
Link exchanges, even if relevant, can be problematic if they are systematic. Google views these links as unnatural. Avoid basing your SEO strategies on link agreements.
❓ Frequently Asked Questions
Qu'est-ce qu'un lien naturel ?
Un lien naturel est crée sans intervention artificielle entre sites.
Les échanges de liens thématiques sont-ils toujours pénalisés ?
Pas toujours, mais leur répétition et systématicité peuvent être considérées comme suspectes.
Comment puis-je obtenir des liens de manière naturelle ?
En produisant du contenu de qualité qui suscite naturellement des partages et des citations.
Un échange de liens peut-il être bénéfique ?
Oui, lorsqu'il est isolé, justifié, et non basé sur un accord systématique.
Comment éviter des pénalités liées aux échanges de liens ?
Focalisez-vous sur la qualité du contenu et vérifiez régulièrement vos liens existants.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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