Official statement
For URLs with parameters that display similar content, it is recommended to use rel=canonical pointing to the clean URL. This helps Google understand which version to index and prevents the dilution of SEO value across multiple URLs.
Other statements from this video 29 ▾
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- □ Does the URL removal tool really delete all versions of your site?
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do URL parameters really create an infinite crawl space for Google?
View statement →
TL;DR
Google advises using rel=canonical for URLs with parameters that lead to nearly identical content. The goal is to centralize SEO value and avoid dilution. This can significantly impact how your indexing is managed.
❓ Frequently Asked Questions
Les paramètres URL affectent-ils le SEO ?
Oui, ils peuvent générer du contenu dupliqué s'ils ne sont pas gérés.
Quand ne pas utiliser de canonical ?
Évitez si les paramètres affectent significativement le contenu ou l'expérience utilisateur.
Comment Google traite-t-il les URLs avec paramètres ?
Il tente d'identifier la version la plus pertinente à indexer, d'où la nécessité des canonicals.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
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