Official statement
You can't redirect a URL and not redirect it at the same time. With redirection, Google transfers the signals. Without redirection, the pages remain separate. Changing the site's structure requires time for Google to understand.
Other statements from this video 29 ▾
- □ Is it true that a website redesign won't automatically penalize you in Google's eyes?
- □ What essential elements should you keep during a website redesign to protect your SEO?
- □ How Does Changing Your Site Structure Impact SEO Perception?
- □ Does moving content around on a page truly affect SEO?
- □ Does changing your site's images really leave your SEO untouched?
- □ Could link exchanging really sabotage your SEO strategy?
- □ Is it true that thematic link exchanges are a problem for SEO?
- □ Should you always be transparent about content promotion?
- □ Why Aren't 301 Redirects Always Enough for SEO?
- □ Why Do Featured Snippets Change So Much Based on Location?
- □ How can you get a featured snippet without any guidelines?
- □ Why is multilingual FAQ schema essential for your SEO strategy?
- □ Are Identical FAQs on Every Page Hurting Your SEO?
- □ Why does Google treat soft 404s differently on mobile and desktop?
- □ Why are soft 404s on desktop hiding in Search Console?
- □ Does changing your CDN really affect Google's crawling?
- □ Should you be worried about migrating to JavaScript frameworks for SEO?
- □ Is Hreflang really essential for international SEO?
- □ Is it true that Google de-indexes after prolonged 5xx errors?
- □ What are the best ways to bounce back quickly from temporary server errors in SEO?
- □ Why doesn't server-side rendering boost your SEO the way you think it does?
- □ Are JavaScript redirections slower to process but still valid for SEO?
- □ Why does Google prioritize real-world data for Core Web Vitals?
- □ How do mixed URLs impact your Core Web Vitals?
- □ Do top summaries really affect SEO?
- □ How can you handle SEO reconsideration requests without active manual action?
- □ Does the URL removal tool really delete all versions of your site?
- □ Should you use canonicals for URLs with similar parameters?
- □ Why do old URLs still show up after a migration?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you really redirect all 404 pages to improve your SEO?
View statement →
TL;DR
You cannot redirect and not redirect simultaneously. Google transfers signals during redirections; otherwise, pages remain distinct. Adjusting the structure takes time and patience.
❓ Frequently Asked Questions
Une redirection 302 peut-elle remplacer une 301 permanent ?
Non, une redirection 302 est temporaire et ne transfère pas les signaux SEO de manière permanente.
Combien de temps faut-il pour que Google reconnaisse une redirection ?
Cela dépend de la fréquence de crawl du site par Google, mais généralement, cela peut prendre de quelques jours à quelques semaines.
Les redirections affectent-elles le budget de crawl ?
Oui, une mauvaise gestion des redirections peut impacter le budget de crawl, diminuant la fréquence d'indexation de nouvelles pages.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.