Official statement
With a 301 redirect, Google transfers a significant portion of signals from the old URL to the new one. However, the performance also depends on the relevance of the content and other on-page factors of the new URL.
Other statements from this video 29 ▾
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- □ What essential elements should you keep during a website redesign to protect your SEO?
- □ How Does Changing Your Site Structure Impact SEO Perception?
- □ Does moving content around on a page truly affect SEO?
- □ Does changing your site's images really leave your SEO untouched?
- □ Could link exchanging really sabotage your SEO strategy?
- □ Is it true that thematic link exchanges are a problem for SEO?
- □ Should you always be transparent about content promotion?
- □ Why Do Featured Snippets Change So Much Based on Location?
- □ How can you get a featured snippet without any guidelines?
- □ Why is multilingual FAQ schema essential for your SEO strategy?
- □ Are Identical FAQs on Every Page Hurting Your SEO?
- □ Why does Google treat soft 404s differently on mobile and desktop?
- □ Why are soft 404s on desktop hiding in Search Console?
- □ Does changing your CDN really affect Google's crawling?
- □ Should you be worried about migrating to JavaScript frameworks for SEO?
- □ Is Hreflang really essential for international SEO?
- □ Is it true that Google de-indexes after prolonged 5xx errors?
- □ What are the best ways to bounce back quickly from temporary server errors in SEO?
- □ Why doesn't server-side rendering boost your SEO the way you think it does?
- □ Are JavaScript redirections slower to process but still valid for SEO?
- □ Why does Google prioritize real-world data for Core Web Vitals?
- □ How do mixed URLs impact your Core Web Vitals?
- □ Why can't you redirect and not redirect a URL at the same time?
- □ Do top summaries really affect SEO?
- □ How can you handle SEO reconsideration requests without active manual action?
- □ Does the URL removal tool really delete all versions of your site?
- □ Should you use canonicals for URLs with similar parameters?
- □ Why do old URLs still show up after a migration?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why does Google really prefer server-side redirects over JavaScript redirects?
View statement →
TL;DR
Google transfers signals via a 301 redirect, but the *relevance* of the new URL remains crucial. Don't settle for just a redirect; optimize the content too.
❓ Frequently Asked Questions
Qu'est-ce qu'une redirection 301 ?
Une redirection 301 est un code HTTP indiquant un déplacement permanent d'une URL vers une nouvelle adresse.
Transfère-t-elle tous les signaux SEO ?
Non, elle transfère une grande partie des signaux, mais pas l'intégralité. La qualité on-page influence aussi la performance.
Quelle quantité de PageRank est perdue lors d'une redirection ?
Google ne précise pas le pourcentage exact, mais une légère dilution du PageRank est possible.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
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