Official statement
It is acceptable to reach out to sites to promote your content. However, demanding a return link, requesting payment, or suggesting an exchange makes the link unnatural according to Google.
Other statements from this video 29 ▾
- □ Is it true that a website redesign won't automatically penalize you in Google's eyes?
- □ What essential elements should you keep during a website redesign to protect your SEO?
- □ How Does Changing Your Site Structure Impact SEO Perception?
- □ Does moving content around on a page truly affect SEO?
- □ Does changing your site's images really leave your SEO untouched?
- □ Could link exchanging really sabotage your SEO strategy?
- □ Is it true that thematic link exchanges are a problem for SEO?
- □ Why Aren't 301 Redirects Always Enough for SEO?
- □ Why Do Featured Snippets Change So Much Based on Location?
- □ How can you get a featured snippet without any guidelines?
- □ Why is multilingual FAQ schema essential for your SEO strategy?
- □ Are Identical FAQs on Every Page Hurting Your SEO?
- □ Why does Google treat soft 404s differently on mobile and desktop?
- □ Why are soft 404s on desktop hiding in Search Console?
- □ Does changing your CDN really affect Google's crawling?
- □ Should you be worried about migrating to JavaScript frameworks for SEO?
- □ Is Hreflang really essential for international SEO?
- □ Is it true that Google de-indexes after prolonged 5xx errors?
- □ What are the best ways to bounce back quickly from temporary server errors in SEO?
- □ Why doesn't server-side rendering boost your SEO the way you think it does?
- □ Are JavaScript redirections slower to process but still valid for SEO?
- □ Why does Google prioritize real-world data for Core Web Vitals?
- □ How do mixed URLs impact your Core Web Vitals?
- □ Why can't you redirect and not redirect a URL at the same time?
- □ Do top summaries really affect SEO?
- □ How can you handle SEO reconsideration requests without active manual action?
- □ Does the URL removal tool really delete all versions of your site?
- □ Should you use canonicals for URLs with similar parameters?
- □ Why do old URLs still show up after a migration?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do Social Media Really Influence Your SEO?
View statement →
TL;DR
Promoting your content is permitted. Requiring a link or payment turns that link into an unnatural one for Google. This can negatively impact your SEO.
❓ Frequently Asked Questions
Peut-on jamais demander un lien retour ?
Non, demander un lien retour transforme le lien en non naturel, ce qui est contraire aux guidelines de Google.
Les échanges de liens sont-ils complètement interdits ?
Ils ne sont pas interdits, mais doivent être naturels et non systématiques pour éviter les pénalités.
Quelle est la conséquence d'un lien non naturel ?
Un lien non naturel peut entraîner une pénalité, impactant négativement le classement de votre site.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
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