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Official statement

For normal web search, altering images on a site has no impact. However, for Google Images, changing images will affect SEO if the site receives traffic from that source.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 09/07/2021 ✂ 30 statements
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✂ Other statements from this video 29 ▾
  1. □ Is it true that a website redesign won't automatically penalize you in Google's eyes?
  2. □ What essential elements should you keep during a website redesign to protect your SEO?
  3. □ How Does Changing Your Site Structure Impact SEO Perception?
  4. □ Does moving content around on a page truly affect SEO?
  5. □ Could link exchanging really sabotage your SEO strategy?
  6. □ Is it true that thematic link exchanges are a problem for SEO?
  7. □ Should you always be transparent about content promotion?
  8. □ Why Aren't 301 Redirects Always Enough for SEO?
  9. □ Why Do Featured Snippets Change So Much Based on Location?
  10. □ How can you get a featured snippet without any guidelines?
  11. □ Why is multilingual FAQ schema essential for your SEO strategy?
  12. □ Are Identical FAQs on Every Page Hurting Your SEO?
  13. □ Why does Google treat soft 404s differently on mobile and desktop?
  14. □ Why are soft 404s on desktop hiding in Search Console?
  15. □ Does changing your CDN really affect Google's crawling?
  16. □ Should you be worried about migrating to JavaScript frameworks for SEO?
  17. □ Is Hreflang really essential for international SEO?
  18. □ Is it true that Google de-indexes after prolonged 5xx errors?
  19. □ What are the best ways to bounce back quickly from temporary server errors in SEO?
  20. □ Why doesn't server-side rendering boost your SEO the way you think it does?
  21. □ Are JavaScript redirections slower to process but still valid for SEO?
  22. □ Why does Google prioritize real-world data for Core Web Vitals?
  23. □ How do mixed URLs impact your Core Web Vitals?
  24. □ Why can't you redirect and not redirect a URL at the same time?
  25. □ Do top summaries really affect SEO?
  26. □ How can you handle SEO reconsideration requests without active manual action?
  27. □ Does the URL removal tool really delete all versions of your site?
  28. □ Should you use canonicals for URLs with similar parameters?
  29. □ Why do old URLs still show up after a migration?
📅
Official statement from (5 years ago)
TL;DR

Changing the images on a website does not affect its ranking in standard web search but does impact its visibility on Google Images. If your traffic relies on image results, any modification will have a direct effect.

❓ Frequently Asked Questions

Changer toutes les images peut-il nuire à mon trafic ?
Pour Google Images, oui, cela peut affecter votre visibilité si le trafic dépend de celui-ci.
Pourquoi ce changement n'affecte-t-il pas le classement traditionnel ?
Le classement en recherche web classique repose sur d'autres facteurs que les seules images.
Comment savoir si mon trafic est tiré de Google Images ?
Utilisez Google Analytics ou Search Console pour identifier vos sources de trafic.
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