Official statement
Altering a site's structure impacts how Google views it. This can have either a positive or negative effect based on the specific site. The same change may enhance one site but not another.
Other statements from this video 29 ▾
- □ Is it true that a website redesign won't automatically penalize you in Google's eyes?
- □ What essential elements should you keep during a website redesign to protect your SEO?
- □ Does moving content around on a page truly affect SEO?
- □ Does changing your site's images really leave your SEO untouched?
- □ Could link exchanging really sabotage your SEO strategy?
- □ Is it true that thematic link exchanges are a problem for SEO?
- □ Should you always be transparent about content promotion?
- □ Why Aren't 301 Redirects Always Enough for SEO?
- □ Why Do Featured Snippets Change So Much Based on Location?
- □ How can you get a featured snippet without any guidelines?
- □ Why is multilingual FAQ schema essential for your SEO strategy?
- □ Are Identical FAQs on Every Page Hurting Your SEO?
- □ Why does Google treat soft 404s differently on mobile and desktop?
- □ Why are soft 404s on desktop hiding in Search Console?
- □ Does changing your CDN really affect Google's crawling?
- □ Should you be worried about migrating to JavaScript frameworks for SEO?
- □ Is Hreflang really essential for international SEO?
- □ Is it true that Google de-indexes after prolonged 5xx errors?
- □ What are the best ways to bounce back quickly from temporary server errors in SEO?
- □ Why doesn't server-side rendering boost your SEO the way you think it does?
- □ Are JavaScript redirections slower to process but still valid for SEO?
- □ Why does Google prioritize real-world data for Core Web Vitals?
- □ How do mixed URLs impact your Core Web Vitals?
- □ Why can't you redirect and not redirect a URL at the same time?
- □ Do top summaries really affect SEO?
- □ How can you handle SEO reconsideration requests without active manual action?
- □ Does the URL removal tool really delete all versions of your site?
- □ Should you use canonicals for URLs with similar parameters?
- □ Why do old URLs still show up after a migration?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does internal linking really outperform URL structure for SEO?
View statement →
TL;DR
Structural changes influence how Google perceives your site. This can be beneficial or detrimental, depending on the site itself. Each website reacts differently to the same modifications.
❓ Frequently Asked Questions
Un changement de structure peut-il affecter la vitesse de crawl ?
Oui, il peut influencer la manière dont Google explore vos pages, impactant potentiellement le crawl budget.
La structure d'un site influe-t-elle sur le maillage interne ?
Absolument, une structure bien pensée peut optimiser vos liens internes et donc améliorer le SEO.
Comment mesurer l'impact SEO d'un changement de structure ?
Utilisez des outils d'analyse web pour suivre les performances de trafic et d'indexation post-modification.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
🎥 Watch the full video on YouTube →
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