Official statement
During a redesign, it is important to keep as many elements as possible: the same URLs, internal linking, content, and layout. If these elements change without redirects, Google treats the site as new and starts indexing from scratch.
Other statements from this video 29 ▾
- □ Is it true that a website redesign won't automatically penalize you in Google's eyes?
- □ How Does Changing Your Site Structure Impact SEO Perception?
- □ Does moving content around on a page truly affect SEO?
- □ Does changing your site's images really leave your SEO untouched?
- □ Could link exchanging really sabotage your SEO strategy?
- □ Is it true that thematic link exchanges are a problem for SEO?
- □ Should you always be transparent about content promotion?
- □ Why Aren't 301 Redirects Always Enough for SEO?
- □ Why Do Featured Snippets Change So Much Based on Location?
- □ How can you get a featured snippet without any guidelines?
- □ Why is multilingual FAQ schema essential for your SEO strategy?
- □ Are Identical FAQs on Every Page Hurting Your SEO?
- □ Why does Google treat soft 404s differently on mobile and desktop?
- □ Why are soft 404s on desktop hiding in Search Console?
- □ Does changing your CDN really affect Google's crawling?
- □ Should you be worried about migrating to JavaScript frameworks for SEO?
- □ Is Hreflang really essential for international SEO?
- □ Is it true that Google de-indexes after prolonged 5xx errors?
- □ What are the best ways to bounce back quickly from temporary server errors in SEO?
- □ Why doesn't server-side rendering boost your SEO the way you think it does?
- □ Are JavaScript redirections slower to process but still valid for SEO?
- □ Why does Google prioritize real-world data for Core Web Vitals?
- □ How do mixed URLs impact your Core Web Vitals?
- □ Why can't you redirect and not redirect a URL at the same time?
- □ Do top summaries really affect SEO?
- □ How can you handle SEO reconsideration requests without active manual action?
- □ Does the URL removal tool really delete all versions of your site?
- □ Should you use canonicals for URLs with similar parameters?
- □ Why do old URLs still show up after a migration?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can URL Case Sensitivity Really Impact Your Organic Rankings?
View statement →
TL;DR
During a redesign, preserving URLs, internal linking, content, and layout is crucial. Without these elements, Google will reindex the site as if it were new.
❓ Frequently Asked Questions
Faut-il toujours conserver les URLs lors d'une refonte ?
Oui, sauf si vous pouvez mettre en place des redirections 301 efficaces.
Que faire si le contenu doit changer ?
S'assurer que les nouveaux contenus soient pertinents et correspondent aux attentes du public cible est crucial.
Pourquoi la mise en page est-elle importante ?
Elle influence l'experience utilisateur et donc indirectement le rendement SEO.
🎥 From the same video 29
Other SEO insights extracted from this same Google Search Central video · published on 09/07/2021
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