John Mueller

★★★ Should You Worry If Competitors Use Domain Names Similar to Yours?

Again John Mueller who, in a hangout, explained that each website was treated uniquely and that if several sites had very similar domain names (example: abondance.com, e-abondance.com, aboundance.com ...

Jul 16, 2018 ⚡ Analysis available

★★★ Can 500 Errors Really Slow Down Google's Crawling of Your Site?

John Mueller explained on Twitter that when a server returns numerous 5xx errors (500 or similar), it can cause crawling problems. Indeed, in this case, Googlebot's crawl is slowed down and exploratio...

Jul 16, 2018 ⚡ Analysis available

★★★ Should You Really Include a Self-Referencing Hreflang Tag on Every Multilingual Page?

Google recently updated its online documentation on Hreflang tags. On this subject, John Mueller reminded on Twitter that indicating in the source code of a page - using these tags - the corresponding...

Jul 09, 2018 ⚡ Analysis available

★★★ How Does Google Really Identify Synonyms for SEO?

Still John Mueller and still the question of synonyms. On this subject, Google's SEO spokesperson indicated that the algorithm's learning of synonyms is not based on tables created beforehand by human...

Jul 09, 2018 ⚡ Analysis available

★★★ Are Synonyms Really an Effective SEO Strategy to Improve Your Rankings?

John Mueller indicated during a hangout that using synonyms in a legitimate and moderate way could be a good approach to optimize content in terms of SEO, especially if the different forms were used b...

Jul 09, 2018 ⚡ Analysis available

★★★ Are Links in Press Releases Still Effective for SEO?

Interesting remark from John Mueller in a hangout: when Google detects that a web page is republishing a press release, most of the links it contains are ignored by the search engine....

Jul 02, 2018 ⚡ Analysis available

★★★ Should You Block Crawling of the robots.txt File in the robots.txt Itself?

John Mueller explained on Twitter that it's pointless to prevent search engines from crawling the robots.txt file by adding a "Disallow:" directive for that very file in the... robots.txt itself??....

Jul 02, 2018 ⚡ Analysis available

★★★ Does Google Analytics Really Penalize or Boost Your Organic Rankings?

John Mueller has repeated for the 345,754th time 🙂 that a website's Analytics data is not taken into account by the relevance algorithm. Similarly, simply using Analytics as an audience measurement to...

Jul 02, 2018 ⚡ Analysis available

★★★ Why Does Every Indexed URL Necessarily Have a Canonical URL?

John Mueller indicated on Twitter and during a hangout that every web page, therefore every URL indexed by the search engine, was associated with a canonical URL, which could be the same (if the page ...

Jul 02, 2018 ⚡ Analysis available

★★ Are meta refresh redirects really harming your SEO?

Redirecting using meta refresh, especially to payment pages, can harm your ranking because Google often views them as undesirable redirects and risks indexing the destination page instead....

Jun 29, 2018 ⚡ Analysis available

★★ Should you stop chasing after PageSpeed Insights scores?

Page speed metrics, such as those provided by PageSpeed Insights, should be considered but focusing solely on numerical scores at the expense of other more crucial aspects of user experience can be mi...

Jun 29, 2018 ⚡ Analysis available

★★ Does duplicate navigation really harm the crawl budget?

Having duplicate navigation for responsive and mobile versions of a site does not affect the crawl budget or search performance....

Jun 29, 2018 ⚡ Analysis available

★★★ Is it true that Google really ignores blackhat SEO techniques or does it still penalize them?

Google is actively working to ignore observed blackhat SEO techniques. Reports to the spam detection team help identify large problematic patterns, even though each report does not lead to an immediat...

Jun 29, 2018 ⚡ Analysis available

★★★ Do press releases still hold value in SEO?

Google typically ignores links from press releases because they are placed by the companies themselves. While these links are not harmful, using them as a primary link-building strategy is not recomme...

Jun 29, 2018 ⚡ Analysis available

★★ Does Corporate Blogging Really Enhance Natural SEO?

A corporate blog may not always provide direct SEO benefits, but it helps establish an online presence, provides context regarding a company, and enhances the relationship with users. This can indirec...

Jun 29, 2018 ⚡ Analysis available

★★ Can massive and frequent redirects harm your site's SEO?

Having a large number of redirects on a site due to frequent product or URL changes is not necessarily bad, but ensure they are managed correctly and are not excessive to the point of becoming keyword...

Jun 29, 2018 ⚡ Analysis available

★★★ Does page speed really work in stages with Google?

The speed update from July does not have a specific threshold. Instead, it operates on a gradual scale, where the overall site speed is taken into account. Progressive improvements can benefit ranking...

Jun 29, 2018 ⚡ Analysis available

★★★ Should you really include "near me" in your title tags to rank locally?

The impact of including 'near me' in a title may be limited, as Google generally understands location intent without needing the exact text 'near me.' It is more important to be explicit about the act...

Jun 29, 2018 ⚡ Analysis available

★★★ Should You Really List All Synonyms of a Keyword on a Page?

Google tries to automatically recognize synonyms. This means it is not necessary to list all possible synonyms on a page, and Google learns over time which words are interchangeable....

Jun 29, 2018 ⚡ Analysis available

★★★ Is it truly necessary to separate multilingual content page by page to rank?

It is advisable to separate content by language onto distinct pages to avoid any confusion regarding the primary language of the content from Google's perspective and to maximize the relevance of sear...

Jun 29, 2018 ⚡ Analysis available