John Mueller

★★★ Why Won't Google Rank You for Your New Brand Name After a Domain Change?

Google's John Mueller responded to a company concerned about not appearing in the top search results after changing their domain name to match their new brand name. The company had indeed switched fro...

Dec 10, 2024 ⚡ Analysis available

★★ Should You Expect a Warning Before Google Manual Penalties?

On LinkedIn, John Mueller expressed his support for the idea of implementing a one-week warning before applying a manual action in case of violations of Google's rules. Responding to a suggestion from...

Dec 03, 2024 ⚡ Analysis available

★★★ Does hidden content in accordions really hurt your SEO rankings?

From an SEO perspective, content hidden behind expandable elements or accordions is acceptable. The main information that people are searching for is generally visible immediately anyway, so this inte...

Nov 21, 2024 ⚡ Analysis available

★★★ Does URL structure really matter for SEO rankings?

John Mueller states that some SEOs place too much importance on URL structure. A clear structure is useful for users and for performance tracking, but cannot compensate for content that isn't explicit...

Nov 19, 2024 ⚡ Analysis available

★★★ Is Google Trends Actually Hurting Your SEO Content Strategy?

John Mueller has warned against the excessive use of Google Trends to generate content ideas. Instead of repeating what others have already said, he advises being selective, focusing on your expertise...

Nov 19, 2024 ⚡ Analysis available

★ What should you do when Google says nothing at all?

The provided transcript contains only background music [MUSIC PLAYING] with no verbal content or official Google statement regarding search engine optimization....

Nov 19, 2024 ⚡ Analysis available

★★ Why is Google suddenly refreshing its documentation on video SEO, title links, and crawlers?

Google has updated its documentation pages concerning video SEO, title links, Google crawlers, and core updates. The team is encouraging feedback via feedback links to further improve clarity....

Nov 13, 2024 ⚡ Analysis available

★★ Does Google Search Console finally remember your filters every time you switch between properties?

Search Console has updated the performance report to make it easier to preserve filters and parameters when switching between web properties. This change stems from user feedback and additional improv...

Nov 13, 2024 ⚡ Analysis available

★★ Should you really rely on Search Console recommendations to optimize your website?

Search Console recommendations make it easier to detect patterns and gain insights about your site. They haven't been deployed to all websites yet and only display when they're relevant. Google plans ...

Nov 13, 2024 ⚡ Analysis available

★★ Should you really restrict the Indexing API to specific content types only?

Google has clarified in its documentation that the Indexing API is truly only for explicitly mentioned content types....

Nov 13, 2024 ⚡ Analysis available

★★★ Should you really worry about the srsltid parameter in e-commerce URLs for SEO?

The srsltid parameter comes from Merchant Center auto-tagging for e-commerce sites and is used to provide conversion metrics. This parameter is added after search results are complete and does not com...

Nov 13, 2024 ⚡ Analysis available

★★★ Is the meta noarchive tag still worth using after Google killed its cache feature?

With the removal of cached pages, the meta noarchive tag no longer has any functionality for Google Search and has been removed from the documentation. It is acceptable to keep it on your pages becaus...

Nov 13, 2024 ⚡ Analysis available

★★ Should you switch to AVIF now that Google Images supports it?

Google has added support for the AVIF image format in Google Images....

Nov 13, 2024 ⚡ Analysis available

★★★ Should you really build a separate page for every keyword variant out there?

It's easy to overdo it with tools like Google Trends. You don't have to create pages to cover every potentially related search term. It's critical that the content you publish actually adds real value...

Nov 13, 2024 ⚡ Analysis available

★★★ Should you worry about Google removing the cache link and cache: operator?

Google has removed the cached page link and cache operator. This change does not affect your site's visibility in search results, so no action is required. A link to Internet Archive has been added....

Nov 13, 2024 ⚡ Analysis available

★★★ Can you really use URLs with hash symbols as canonical tags, or will Google ignore them?

Google has clarified in its documentation that URLs containing a hash symbol (hash) cannot be used for canonicalization....

Nov 13, 2024 ⚡ Analysis available

★★★ Should You Really Distribute Static Content Across Multiple Domains to Improve Crawling?

In a post published on LinkedIn, John Mueller advises distributing the loading of static content, such as images, across subdomains or separate domains in case of crawl issues. However, he specifies t...

Nov 12, 2024 ⚡ Analysis available

★★★ How Can You Manage Multi-Version URLs to Maximize Your SEO Visibility?

On LinkedIn, John Mueller advised site owners with multiple versions (APIs, specifications, annual editions, etc.) to use a stable URL for their site's current version. For example, it can be benefici...

Nov 12, 2024 ⚡ Analysis available

★★★ Are ARIA Attributes Really Useless for Your Google Rankings?

John Mueller and Martin Splitt have spoken out about ARIA attributes, which are used to improve accessibility, stating that they have no direct influence on ranking or indexing in Google Search. While...

Oct 29, 2024 ⚡ Analysis available

★★★ What Should You Do with Your Old AMP Subdomains: Keep or Delete Them for Good?

John Mueller advises site owners with obsolete AMP subdomains to maintain existing 301 redirects, or alternatively to completely remove the AMP subdomains from DNS. He also clarifies that there is no ...

Oct 29, 2024 ⚡ Analysis available