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Is it really necessary to maintain product data in both Schema and Merchant Center?
Google recommends providing product data through both structured data on web pages and via the Google Merchant Center feed whenever possible. This combined approach delivers the best results for eligi...
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Do you really need to stack three layers of product data to impress Google?
To get started, it is advisable to begin with structured data on web pages, then add an automatic Google Merchant Center feed that creates a feed from page content, and finally move to a high-quality ...
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Why does Google Search Console actually catch errors in your product structured data that other tools miss?
Google Search Console includes a merchant listings report that displays detected issues in product structured data relevant to shopping experiences. The URL inspection tool allows you to verify whethe...
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Does Google really want you to display higher prices in your structured data?
If your site uses complex pricing models not supported by Google, you must simplify the price data provided to Google. For example, provide the price for a quantity of 1 even if discounts are offered ...
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Should you really use a site: query to verify your price data is showing up correctly?
To verify whether your listings have been correctly annotated with shipping costs, use a site: query to see your products in search results and examine how they're displayed....
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Should you really overestimate shipping fees to please Google Shopping?
As with prices, it may be necessary to simplify the shipping information provided to match what Google supports. When in doubt, it's safer to overestimate shipping costs to avoid surprising customers ...
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Does Google really require GTIN, MPN, or brand identifiers to rank your products in search results?
Eligibility for many merchant experiences requires providing product identifiers such as a GTIN number, an MPN number, or a brand and product name. The more you can provide, the better. A SKU is not a...
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Are strong product identifiers really the key to multi-merchant matching in Google Shopping?
The multi-merchant Shopping knowledge panel displays multiple sellers of the same product. This matching is more reliable if a strong product identifier is present on your product pages, allowing Goog...
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Should you abandon Merchant Center for structured data in e-commerce?
Although structured data currently supports fewer functionalities than a Google Merchant Center feed, the gap is gradually narrowing as new capabilities are added to structured data over time....
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Why settle for Google-only Schema.org when Bing, Yandex and other search engines are already exploiting it?
Schema.org markup is used by search engines beyond Google. It is therefore useful to consult the schema.org website to understand the broader range of structured data available for e-commerce sites....
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Can product structured data really help you stand out in Google SERPs, or is it just table stakes now?
Adding product structured data to your web pages helps your product pages stand out in Google search results....
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Do structured product data really improve Google's understanding of your content?
Adding structured product data helps Google better understand the content of your web pages....
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Does Google really want to show rich product snippets in search results, or is it just pushing you toward Google Shopping?
By providing Google with information such as ratings, prices, availability, and other product details via structured data, Google can display this additional information directly on the search results...
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Is the URL inspection tool really the best way to verify if your pages are indexed?
Google Search Console offers a URL inspection tool that allows you to check whether a specific web page is indexed by Google or not. This tool is the official way to monitor the indexation status of y...
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Can the URL inspection tool really uncover all your indexation problems?
The URL inspection tool in Search Console can indicate why a page isn't being indexed, notably by identifying technical site issues such as blockage by the robots.txt file....
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Is Search Console really the only reliable channel to monitor your SEO performance?
Google Search Console is the primary way Google communicates to site owners the performance and status of their website in search results....
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Can Merchant Center really boost the crawl of your product listings?
Creating a Merchant Center product feed helps Google discover all product pages on your website. The URLs of product pages are shared with Googlebot to be potentially used as starting points for crawl...
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Does Googlebot actually crawl your site's internal search engine to discover content?
Google generally does not enter search terms in a site's internal search bar to discover new pages. Products accessible only through internal search may not be indexed....
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Should you use Google's URL inspection tool or the site: operator to verify indexation?
To verify whether a product page is indexed, use the URL inspection tool in Search Console or perform a search with the site:URL operator to search for that specific URL....
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Does Google really require both structured data AND Merchant Center feeds to display product prices correctly?
For Google to correctly interpret prices displayed on product pages (list price, discounts, net price), it is recommended to add structured data to web pages AND provide structured feeds via Merchant ...