What does Google say about SEO? /
This category compiles all official Google statements regarding the processing and indexing of non-HTML file formats, including PDF documents, Flash files (SWF), and XML documents. Optimizing these file types represents a critical challenge for SEO professionals managing websites with extensive technical documentation, reports, catalogs, or structured content. Google's ability to crawl and index these resources has evolved significantly over the years, making it essential to understand their official recommendations. PDF files receive special treatment in search results, with specific implications for optimization, markup, and accessibility. Legacy technologies like Flash have been progressively deprecated, while structured formats such as XML play a vital role in search engine communication through sitemaps. This section aggregates Google's official positions on optimization best practices, technical limitations, recommended alternatives, and indexing strategies for each file type. Whether you're dealing with document repositories, legacy content migration, or structured data implementation, these official declarations provide authoritative guidance for handling alternative content formats. An invaluable resource for any SEO practitioner facing the challenges of optimizing and ranking non-HTML content in Google search results.
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★★★ How can you effectively optimize your images for SEO?
John Mueller shared some advice on the #AskGoogleWebmasters YouTube channel regarding image optimization. In short: use explicit file names, properly fill in the ALT attribute, provide a caption, offe...
John Mueller Jan 27, 2020
★★★ How Does Google Really Process Your XML Sitemap Files?
John Mueller explained on Reddit that Google processes XML sitemap files like an "energy drink effect": "All XML sitemap files from a site are imported into one large common cup where they are mixed, ...
John Mueller Dec 23, 2019
★★★ Should You Still Disavow Bad Backlinks in 2024?
John Mueller reminded us on Twitter that Google now ignores links from "spammy" sites: "We already ignore links from this type of site, where natural links are unlikely. No need to disavow."...
John Mueller Dec 09, 2019
★★★ Should You Block Parameterized URLs in Robots.txt or Rely on Canonical Tags Instead?
John Mueller explained on Twitter that you should not use the robots.txt file to deindex parameterized URLs in favor of those same URLs without parameters, because the search engine cannot canonicaliz...
John Mueller Nov 12, 2019
★★★ Should You Build Your XML Sitemap from a Third-Party Crawl or Use an Integrated Solution?
John Mueller indicated on Reddit that it wasn't a good thing to create an XML Sitemap file based on a site crawl by a third-party tool, as URLs can be missed and this can affect server response time d...
John Mueller Nov 12, 2019
★★★ Should You Split Your XML Sitemap Into Multiple Smaller Files Instead of One Large File?
John Mueller explained during a Reddit discussion that there is no ideal size for an XML Sitemap file. Generally speaking, he added that the size of this file does not influence the crawling of the si...
John Mueller Nov 04, 2019
★★★ How Does Google Actually Choose Which Canonical URL to Index When Multiple Versions Exist?
John Mueller, in a new video from his #AskGoogleWebmasters channel, explains how Google selects canonical URLs. Indeed, in many cases, the search engine identifies a page offering given content (or si...
John Mueller Sep 09, 2019
★★★ Is an XML Sitemap Really Essential for Your Google Rankings?
Gary Illyes (Google) indicated on Twitter that XML Sitemap files still remain the second source of URL discovery for the search engine today (he had already said this in 2014, so the situation has not...
Gary Illyes Sep 02, 2019
★★ Should You Worry About Missing Features in the New Search Console?
John Mueller hinted on Twitter that features still present in the old Search Console and not yet migrated to the new one (such as International Targeting or the robots.txt file tester, for example) wo...
John Mueller Jul 16, 2019
★★★ Do XML Sitemaps Really Impact Your Site's Ranking?
Gary Illyes indicated on Twitter that the content of XML Sitemap files did not impact a site's rankings in the search engine's results....
Gary Illyes Jul 02, 2019
★★★ Should You Still Be Using the Disavow File in 2024?
The same Frédéric Dubut explained at the recent SMX Advanced event that, while using the disavow file was almost useless for Google, he still recommended its use for Bing to report links considered to...
Google Jun 11, 2019
★★★ Should You Still Worry About Negative SEO in 2024?
John Mueller explained once again during a hangout that there's no need to worry about "negative SEO" and that the search engine handles this quite well, ignoring "spammy" links. He added that he sees...
John Mueller Jun 03, 2019
★★★ Which Dates Does Google Actually Use to Rank Your Pages?
John Mueller explained on Twitter that Google can take into account two types of dates: the one indicated in the XML Sitemap ("lastmod" field or last modified date) which corresponds to the last modif...
John Mueller May 02, 2019
★★ Should You Ditch the Noindex Directive in Robots.txt Before It's Too Late?
John Mueller and Gary Illyes recently discussed on Twitter the use of "Noindex:" in the robots.txt file. Let's remember that as of today, this feature works, but it is not maintained by Google and is ...
John Mueller Apr 23, 2019
★★★ Should You Really Translate Image ALT Attributes on Multilingual Websites?
John Mueller explained on Twitter that a website with multiple international versions but using the same images each time could use the same files for these images while translating their ALT attribut...
John Mueller Mar 11, 2019
★★ Should You Really Worry About Negative SEO and Use the Disavow File?
At the Pubcon Florida event, Gary Illyes explained that he had previously analyzed hundreds of "negative SEO" cases and that none of them, in his opinion, had any impact on the targeted site. He also ...
Gary Illyes Mar 11, 2019
★★★ Should You Really Avoid Changing Your Image URLs to Preserve Their Rankings?
John Mueller also indicated during a hangout that changing an image's URL can affect its ranking in the dedicated Google Images tool, particularly on sites receiving a lot of traffic from this search ...
John Mueller Jan 14, 2019
★★★ How do search engines actually handle specific directives in the robots.txt file?
For once, we're talking here (with great pleasure) about Bing in the "SEO news". Microsoft's search engine indeed indicated on Twitter that if, in a robots.txt file, there exists a section of specific...
Google Jan 07, 2019
★★★ Should You Optimize the Max-age Parameter for CSS and JavaScript Files for SEO?
John Mueller also indicated on Twitter that the search engine does not take into account the "Max-age" parameter (notably used for cache systems) of JavaScript or CSS files......
John Mueller Dec 31, 2018
★★ Should You Really Abandon Technical Tag Optimization After a Google Penalty?
John Mueller indicated on Reddit, regarding the Medic update of August 1st, that the work to be done if your site was impacted by this update was primarily to work in a general and macroscopic way on ...
John Mueller Dec 24, 2018
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