What does Google say about SEO? /
This category compiles all official Google statements regarding the processing and indexing of non-HTML file formats, including PDF documents, Flash files (SWF), and XML documents. Optimizing these file types represents a critical challenge for SEO professionals managing websites with extensive technical documentation, reports, catalogs, or structured content. Google's ability to crawl and index these resources has evolved significantly over the years, making it essential to understand their official recommendations. PDF files receive special treatment in search results, with specific implications for optimization, markup, and accessibility. Legacy technologies like Flash have been progressively deprecated, while structured formats such as XML play a vital role in search engine communication through sitemaps. This section aggregates Google's official positions on optimization best practices, technical limitations, recommended alternatives, and indexing strategies for each file type. Whether you're dealing with document repositories, legacy content migration, or structured data implementation, these official declarations provide authoritative guidance for handling alternative content formats. An invaluable resource for any SEO practitioner facing the challenges of optimizing and ranking non-HTML content in Google search results.
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★★★ How Does Google Actually Discover Your New Web Pages?
Gary Illyes indicated at the Pubcon event that the two main pathways Google considers for identifying new URLs to crawl are first the tracking of hyperlinks by its bots, and secondly XML Sitemap files...
Gary Illyes Oct 29, 2018
★★★ Should You Structure Your XML Sitemaps Differently Based on How You Submit Them to Google?
John Mueller explained during a hangout that if an XML Sitemap file was submitted via an anonymous ping, the URLs it contained had to be present in the directory (and subdirectories) of the Sitemap fi...
John Mueller Sep 17, 2018
★★★ How Does Google Really Index PDF Files and Why Should This Change Your SEO Strategy?
John Mueller indicated on Twitter that when indexing PDF documents or others (certainly Word, Excel, PowerPoint or others), it first goes through a conversion phase from PDF to HTML. And it's this doc...
John Mueller Sep 03, 2018
★★★ Should You Really Exclude All Redirected URLs from Your XML Sitemap?
John Mueller has said it repeatedly in the past: when you create your XML Sitemap files, don't include any redirected URLs (301 or otherwise). He reiterated this on Twitter recently. Google uses this ...
John Mueller Sep 03, 2018
★★★ Can You Use the Same Image Multiple Times on Your Site Without an SEO Penalty?
John Mueller indicated on Twitter that an image could appear identically (under the same filename or not) on the same site, or across several different sites, this posed no problem for Google, and tha...
John Mueller Aug 27, 2018
★★★ Does Google's URL Removal Tool Actually Delete Your Pages from the Index?
John Mueller indicated on Twitter that the "Remove URLs" tool in Search Console only hides the URL from search results. It will therefore continue to be crawled, analyzed, and indexed until the 90th d...
John Mueller Aug 13, 2018
★★★ Should You Really Avoid Combining Noindex, Canonical, and Disallow on the Same Page?
John Mueller, on Reddit this time, indicated that Canonical tags and meta robots "noindex" (just like Disallow: in the robots.txt file) should not be used at the same time because they are contradicto...
John Mueller Jul 23, 2018
★★★ Should You Really Include a Self-Referencing Hreflang Tag on Every Multilingual Page?
Google recently updated its online documentation on Hreflang tags. On this subject, John Mueller reminded on Twitter that indicating in the source code of a page - using these tags - the corresponding...
John Mueller Jul 09, 2018
★★★ Should You Block Crawling of the robots.txt File in the robots.txt Itself?
John Mueller explained on Twitter that it's pointless to prevent search engines from crawling the robots.txt file by adding a "Disallow:" directive for that very file in the... robots.txt itself??....
John Mueller Jul 02, 2018
★★★ Should You Use HTML or XML Sitemap for Hreflang Tags?
John Mueller indicated on Twitter that Hreflang tags are processed in the same way, whether they are integrated into the source code of pages or in XML Sitemap files....
John Mueller Jun 18, 2018
Does the Order of URLs in an XML Sitemap Actually Affect Google's Crawling?
Once again, it's John Mueller (since Gary Illyes no longer seems to talk about SEO online at all, which, let's be honest, is no great loss...) who explains that the order of URLs provided in an XML Si...
John Mueller Jun 18, 2018
★★★ Are PDF Files Penalized by Google for Not Being Mobile-Friendly?
John Mueller reminded us of an obvious fact on Twitter by explaining that a PDF document cannot be "mobile friendly" or at least that Google does not see them as such......
John Mueller Jun 06, 2018
★★★ Can You Really Use a Single robots.txt File to Declare Sitemaps for Multiple Different Domains?
Always John Mueller and always Twitter with the fact that a robots.txt file that would be identical and shared by several websites contains the addresses of several XML Sitemap files, one for each sit...
John Mueller May 28, 2018
★★★ Should You Really Avoid Redirects in Hreflang Tags at All Costs?
John Mueller reminded us on Twitter that URLs specified in Hreflang tags should not be subject to 301, 302 or any other type of redirect. In other words, they must return a 200 code and not be redirec...
John Mueller Apr 23, 2018
★★★ Does Having an RSS Feed Actually Improve Your Google Rankings?
John Mueller indicated on Twitter that having an RSS feed on your site does not help it rank better in the SERPs, neither in Google nor in Google News....
John Mueller Apr 16, 2018
★★★ How Do You Effectively Manage Sitemaps When Your Site Exceeds 50,000 URLs?
In his "SEO Snippets" video series, John Mueller has just published one about Sitemaps and the Sitemap Index system that allows you to create such files when a website has more than 50,000 URLs....
John Mueller Apr 09, 2018
★★★ Should You Change Your XML Sitemap Name Daily to Improve SEO Rankings?
John Mueller explained in a hangout that it's not a good idea to modify the name of your XML Sitemap files daily (for example with a date, like sitemap-2018-02-12.xml, etc.) with numerous redundant an...
John Mueller Feb 12, 2018
★★★ Should You Really Include All Your Pages in Your XML Sitemap to Maximize SEO?
John Mueller has once again reminded us (as this has been stated several times in the past) that URLs present in the XML Sitemap file are often used by the search engine to define canonical page addre...
John Mueller Jan 15, 2018
★★★ Why Does Google Ignore Images Declared in CSS Files?
John Mueller explained in a hangout that Google does not index images whose URL would be present in a CSS file. It only takes into account URLs present in the HTML code itself, and he recommended usin...
John Mueller Jan 15, 2018
★★ Should You Use Generic Disavow Files Containing Lists of Toxic Sites?
Some webmasters use "standard" disavow files containing numerous toxic sites, even when these sites don't necessarily link to their website. However, John Mueller has indicated that Google does not en...
John Mueller Dec 18, 2017
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