What does Google say about SEO? /
This category compiles all official Google statements regarding the processing and indexing of non-HTML file formats, including PDF documents, Flash files (SWF), and XML documents. Optimizing these file types represents a critical challenge for SEO professionals managing websites with extensive technical documentation, reports, catalogs, or structured content. Google's ability to crawl and index these resources has evolved significantly over the years, making it essential to understand their official recommendations. PDF files receive special treatment in search results, with specific implications for optimization, markup, and accessibility. Legacy technologies like Flash have been progressively deprecated, while structured formats such as XML play a vital role in search engine communication through sitemaps. This section aggregates Google's official positions on optimization best practices, technical limitations, recommended alternatives, and indexing strategies for each file type. Whether you're dealing with document repositories, legacy content migration, or structured data implementation, these official declarations provide authoritative guidance for handling alternative content formats. An invaluable resource for any SEO practitioner facing the challenges of optimizing and ranking non-HTML content in Google search results.
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★★ Does the rel=canonical via HTTP header really still work?
The rel=canonical attribute via HTTP header continues to work and remains effective for PDFs or other content with separate desktop/mobile versions on different domains....
金谷武明 Jun 04, 2020
★★ Does the HTTP header rel=canonical really work to manage duplicate content?
The rel=canonical attribute specified via the HTTP header is still recognized and effective. Google recommends using it if pages (like PDFs) are duplicated across multiple domains (separate PC and mob...
Anonyme (金谷武明) Jun 04, 2020
★★ How can structured data for licensed images elevate your visibility in Google Images?
Google has added documentation on licensed images (licensable images) in the developer documentation, allowing sites to mark this type of content with structured data....
John Mueller May 26, 2020
★★★ Should You Create Your XML Sitemap Manually or Use an Automated Tool?
John Mueller explained on Reddit that, for large-scale websites, creating XML Sitemap files manually is not recommended, but rather using a tool (plugin or otherwise) from the CMS being used......
John Mueller May 25, 2020
★★★ Should You Really Protect Yourself from Negative SEO with the Disavow File?
John Mueller explained, again on Twitter, that the disavow file system was not originally created to combat the phenomenon of Negative SEO: "Not to pour oil on the fire, but Negative SEO is not one of...
John Mueller May 18, 2020
★★★ Should You Noindex Your XML Sitemap to Optimize Crawl Budget?
Frédéric Dubut (Bing), followed by John Mueller (Google), explained on Twitter that there is absolutely no problem with setting an XML Sitemap file to "noindex" (via the HTTP header) and that the URLs...
John Mueller May 18, 2020
★★ Why doesn't the Disavow file hide bad links in Search Console?
The Disavow file does not affect the display of links in the link report of Search Console. Disavowed links will continue to appear in this report even if they are ignored by the algorithm....
John Mueller May 15, 2020
Should you encode non-ASCII characters in XML sitemap URLs?
URLs in an XML sitemap can contain non-ASCII characters. You just need to respect the encoding specified in the sitemap specification....
John Mueller May 15, 2020
★★ The 50,000 URLs in a sitemap: why does this limit not mean what you think it does?
The limit of 50,000 URLs in a sitemap applies only to the main URL tags (loc tag), not to additional attributes like hreflang, images, or videos. There is also a file size limit. You can create multip...
John Mueller May 13, 2020
★★ Does JavaScript really consume crawl budget?
There is no specific quota or budget for JavaScript rendering. The crawl budget only relates to HTTP requests (crawling), which include JavaScript and API files. Thanks to caching, the impact of JavaS...
Martin Splitt May 12, 2020
★★★ Does JavaScript rendering really consume crawl budget?
There is no specific quota or budget for JavaScript rendering or JS execution (no 'render budget' or 'JavaScript budget'). The crawl budget only pertains to HTTP requests (crawling), not rendering. Th...
Martin Splitt May 12, 2020
★★ How does Search Console report security issues beyond just social engineering?
Search Console reports several types of problems: unusual downloads (files not vetted by Safe Browsing), harmful downloads (malware or unwanted software), unclear mobile billing (insufficiently commun...
Aurora Morales May 07, 2020
★★★ How does Google Safe Browsing affect your SEO and organic traffic?
Google Safe Browsing warns users before they visit misleading sites or download dangerous files. If misleading content is detected, Chrome may display a 'Deceptive Site' warning. Search Console alerts...
Aurora Morales May 07, 2020
★★ Should you really abandon complete unbundling of your JavaScript files?
Fully unbundling JavaScript bundles into multiple separate files is not recommended because browsers have a limit on simultaneous HTTP connections per host, which slows down loading. Route-based code ...
Martin Splitt May 05, 2020
★★★ Is it really necessary to split your sitemap into multiple files to index a large site?
If you have a large number of URLs to index, it is acceptable to divide your sitemap into multiple sub-sitemaps as long as you adhere to Google's limit of 50,000 URLs per sitemap file....
Martin Splitt Apr 29, 2020
★★★ Can Googlebot really execute your AJAX requests and index the JavaScript-loaded content?
Googlebot can execute AJAX requests when rendering a page, particularly to load additional content displayed with JavaScript. Therefore, it is crucial not to block these requests in the robots.txt fil...
John Mueller Apr 28, 2020
★★★ Should you really clean up all internal links after a 301 redirect?
To help Google focus on the new URL after a 301 redirect, it is advisable to update internal links, sitemap files, and any other references pointing to the original page so that they point to the new ...
John Mueller Apr 22, 2020
★★★ Do lastmod tags in sitemaps really affect crawling?
Including last modification dates in sitemap files is recommended, as it helps prioritize pages for crawling. The absence of these tags for certain URLs has no negative effect....
John Mueller Apr 09, 2020
★★★ Why isn't a 301 redirect enough to remove content from Google's index?
A 301 redirect is not enough to remove content from Google’s search results. Similarly, a directive in the robots.txt file will not block indexing....
Daniel Waisberg Apr 07, 2020
★★★ Should You Worry About External Resources (JS/CSS) Blocking for SEO?
Martin Splitt indicated during a hangout that it generally does not pose major SEO problems if external resources (JavaScript or CSS files) that are hosted elsewhere than on the site using them are bl...
Martin Splitt Apr 06, 2020
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