What does Google say about SEO? /
This category compiles all official Google statements regarding the processing and indexing of non-HTML file formats, including PDF documents, Flash files (SWF), and XML documents. Optimizing these file types represents a critical challenge for SEO professionals managing websites with extensive technical documentation, reports, catalogs, or structured content. Google's ability to crawl and index these resources has evolved significantly over the years, making it essential to understand their official recommendations. PDF files receive special treatment in search results, with specific implications for optimization, markup, and accessibility. Legacy technologies like Flash have been progressively deprecated, while structured formats such as XML play a vital role in search engine communication through sitemaps. This section aggregates Google's official positions on optimization best practices, technical limitations, recommended alternatives, and indexing strategies for each file type. Whether you're dealing with document repositories, legacy content migration, or structured data implementation, these official declarations provide authoritative guidance for handling alternative content formats. An invaluable resource for any SEO practitioner facing the challenges of optimizing and ranking non-HTML content in Google search results.
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★★★ Should you really disavow spammy backlinks inherited from a purchased site?
Backlinks created suspiciously by a previous administration of your site can be disavowed if you cannot clean them up. However, removing such links from your disavow file should not have major negativ...
John Mueller Nov 13, 2019
★★★ Should You Block Parameterized URLs in Robots.txt or Rely on Canonical Tags Instead?
John Mueller explained on Twitter that you should not use the robots.txt file to deindex parameterized URLs in favor of those same URLs without parameters, because the search engine cannot canonicaliz...
John Mueller Nov 12, 2019
★★★ Should You Build Your XML Sitemap from a Third-Party Crawl or Use an Integrated Solution?
John Mueller indicated on Reddit that it wasn't a good thing to create an XML Sitemap file based on a site crawl by a third-party tool, as URLs can be missed and this can affect server response time d...
John Mueller Nov 12, 2019
★★★ Should You Split Your XML Sitemap Into Multiple Smaller Files Instead of One Large File?
John Mueller explained during a Reddit discussion that there is no ideal size for an XML Sitemap file. Generally speaking, he added that the size of this file does not influence the crawling of the si...
John Mueller Nov 04, 2019
★★ Is it really necessary to fill in the priority and changefreq fields in your XML sitemaps?
The 'priority' and 'change frequency' fields in XML sitemap files are not critical for Google. Only the 'lastmod' attribute is important for facilitating change detection....
John Mueller Oct 31, 2019
★★★ Should you really exclude XML sitemaps with an HTTP no-index?
A sitemap file with an HTTP no-index header does not affect Google's processing. It simply prevents the sitemap URL from appearing in regular web search results....
John Mueller Oct 18, 2019
★★★ Should you block the indexing of Javascript files with noindex?
Javascript files called by a page are not indexed independently, but to avoid unwanted indexing, you can use an x-robots-tag: noindex....
John Mueller Oct 17, 2019
★★★ Should you really worry about your backlinks and use a disavow file?
If you have no specific reason to worry about your backlinks, for example, if no link purchases have taken place, there’s no need to excessively stress about them. Periodically review your backlinks a...
John Mueller Oct 16, 2019
★★★ Should you really monitor all your backlinks, or is Google overstating the risk?
Don't worry excessively about backlinks unless you are aware of link purchases or similar techniques. Check them occasionally and use the disavow file for identified problematic patterns....
John Mueller Oct 16, 2019
★★★ How can you ensure Google is correctly indexing your JavaScript?
To ensure correct indexing of JavaScript websites, use the URL inspector to check that Google can access JavaScript files and server endpoints. Follow Google's recommendations for JavaScript....
John Mueller Oct 04, 2019
★★★ Are Sitemaps and Internal Linking Really Essential for Getting Crawled by Google?
To assist in Google's crawling, it's essential to ensure good internal linking and include pages in the sitemap file. This facilitates the discovery of pages and their indexing by Google....
John Mueller Oct 03, 2019
★★ Should you buy your competitors' domains to boost your SEO?
Redirecting a competitor's domain can be useful if it brings significant direct traffic, but access to the disavow file requires verification in Search Console....
John Mueller Oct 03, 2019
★★★ Are spam backlinks truly ignored by Google?
Links from sites considered spam by Google are generally ignored by its algorithms. The Disavow file can be used to indicate which links should not be taken into account....
John Mueller Sep 26, 2019
★★ Is it true that your images are all indexable without a robots.txt file?
The absence of robots.txt files means Google can crawl images. An image redirection can lead to restrictions if the redirected destination is blocked....
John Mueller Sep 26, 2019
★★★ Should you really include the modification date in your XML sitemap?
Indicating a modification date for each URL in sitemap files allows Google to better understand when to re-scan content. Using a generic date for all URLs is less effective....
John Mueller Sep 26, 2019
★★★ Why are robots.txt and noindex not enough to safeguard your staging servers?
To prevent Google from indexing staging servers, it is advisable to use server authentication rather than relying solely on a robots.txt file or a noindex meta tag, which can be forgotten during produ...
John Mueller Sep 20, 2019
★★★ How Does Google Actually Choose Which Canonical URL to Index When Multiple Versions Exist?
John Mueller, in a new video from his #AskGoogleWebmasters channel, explains how Google selects canonical URLs. Indeed, in many cases, the search engine identifies a page offering given content (or si...
John Mueller Sep 09, 2019
★★★ How does Google really decide the canonical URL for your pages?
Google chooses a canonical URL based on two main criteria: the site’s preference and the utility for the user. To indicate the site's preference, one can use the link rel=canonical annotation, redirec...
John Mueller Sep 04, 2019
★★★ How does consistent URL canonicalization impact your visibility on Google?
If you have a clear preference for certain URLs in search results, ensure you consistently apply these preferences across your site. This includes consistently using the desired internal links, updati...
John Mueller Sep 04, 2019
★★★ Is an XML Sitemap Really Essential for Your Google Rankings?
Gary Illyes (Google) indicated on Twitter that XML Sitemap files still remain the second source of URL discovery for the search engine today (he had already said this in 2014, so the situation has not...
Gary Illyes Sep 02, 2019
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