What does Google say about SEO? /
This category compiles all official Google statements regarding the processing and indexing of non-HTML file formats, including PDF documents, Flash files (SWF), and XML documents. Optimizing these file types represents a critical challenge for SEO professionals managing websites with extensive technical documentation, reports, catalogs, or structured content. Google's ability to crawl and index these resources has evolved significantly over the years, making it essential to understand their official recommendations. PDF files receive special treatment in search results, with specific implications for optimization, markup, and accessibility. Legacy technologies like Flash have been progressively deprecated, while structured formats such as XML play a vital role in search engine communication through sitemaps. This section aggregates Google's official positions on optimization best practices, technical limitations, recommended alternatives, and indexing strategies for each file type. Whether you're dealing with document repositories, legacy content migration, or structured data implementation, these official declarations provide authoritative guidance for handling alternative content formats. An invaluable resource for any SEO practitioner facing the challenges of optimizing and ranking non-HTML content in Google search results.
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★★★ Does a Direct Link to an Image Boost the SEO of the Page Containing It?
A user asked John Mueller whether a link pointing directly to an image (to a file like http://www.site.com/image/image-name.jpg for example) gave more SEO weight to the page containing that image. The...
John Mueller Nov 13, 2017
★★★ How Many Hreflang Tags Can You Really Add to a Page Without Getting Penalized?
John Mueller explained on Twitter that there is no theoretical limit to the number of Hreflang tags integrated into HTML code. And that if you have many sites, targeting many countries, using an XML S...
John Mueller Oct 16, 2017
★★ Does Google Really Use Disavow Files to Identify Spammy Websites?
Gary Illyes indicated on Twitter that the disavow file is solely used by Google to ignore certain links (those designated by the file) but that it does not use this data for other purposes, such as de...
Gary Illyes Sep 25, 2017
★★★ Do you really need to optimize your XML sitemap loading speed?
John Mueller explained on Twitter that an XML Sitemap file doesn't need to load faster or slower, as long as a timeout doesn't occur, of course. But the loading time of this file isn't taken into acco...
John Mueller Sep 18, 2017
★★★ What Does the "Expired" Status in Search Console's URL Removal Tool Really Mean?
John Mueller explained what the "Expired" status means in Search Console and the "Remove URLs" tool. This status indicates that no specific action is needed to deindex the page, as it is covered by a ...
John Mueller Aug 28, 2017
★★ What are the only two fields in an XML sitemap that Google actually cares about?
John Mueller explained on Twitter that in XML files, the two most important fields are the URL (<loc>) and the last modification date (<lastmod>)....
John Mueller Aug 21, 2017
★★★ Why Is Google Indexing More URLs Than Those Declared in Your XML Sitemap?
A user pointed out to John Mueller that in their Search Console, the XML Sitemaps report indicated there were more indexed URLs than URLs in the Sitemap. John responded that this likely came from the ...
John Mueller Aug 21, 2017
Does disavowing poor-quality backlinks really carry a negative impact?
Gary Illyes indicated on Twitter that a disavowed site, therefore designated as providing low-quality links, was not negatively impacted subsequently by Google's algorithm. The links it provides are s...
Gary Illyes Aug 14, 2017
★★ What's the Maximum Page Size Google Will Actually Crawl?
John Mueller explained that Googlebot's current crawl limit for a web page is 200 MB (the last known limit in 2015 was 10 MB)....
John Mueller Aug 14, 2017
★★★ Does CSS File Size Really Impact Your SEO Rankings?
John Mueller indicated on Twitter that the size of a stylesheet (CSS) file does not impact the search engine's algorithm. It can be several tens of MB....
John Mueller Aug 14, 2017
★★★ Does the Order of URLs in an XML Sitemap File Actually Matter to Google?
John Mueller explained on Twitter that you can structure your XML Sitemap file absolutely however you want in terms of field order, and this won't cause any problems for Google. The file is read autom...
John Mueller Aug 07, 2017
★★★ Is Google's SEO Guide from 2010 Still Relevant Today?
Gary Illyes indicated on Twitter that the SEO starter guide published and offered (in PDF format) by Google was still current and relevant, even though it hasn't been updated since 2010 (as clearly sh...
Gary Illyes Aug 07, 2017
★★★ Does Google Really Consider a Disavow File as a Spam Signal?
In the series of odd questions, another internet user asked Gary Illyes whether submitting a disavow file to Google for a site was a spam signal for the search engine. Gary naturally replied that it w...
Gary Illyes Aug 07, 2017
★★★ Should You Really Remove the Priority Parameter from Your XML Sitemaps?
Gary Illyes indicated on Twitter that the priority indexing parameters in XML Sitemap files were a "bag of noise." Basically, this indication serves no purpose and, for once, we completely agree with ...
Gary Illyes Apr 10, 2017
Do You Really Need Backlinks for Google to Crawl Your Pages?
John Mueller indicated on Twitter that if a page had no backlinks, Googlebot would not crawl it. This is obviously false since a URL can be identified by the search engine via the XML Sitemap or be su...
John Mueller Apr 03, 2017
★★★ How can you properly handle 503 errors during maintenance without losing your SEO rankings?
John Mueller provided some advice on Google's Webmaster Blog if you temporarily close your site for maintenance operations: block the payment system (for example via the robots.txt file), warn visitor...
John Mueller Mar 13, 2017
★★ How Can You Effectively Optimize Your Images for Google Images in 2024?
John Mueller also reminded us this week of the various criteria taken into account by the Google Images algorithm: image file name, Alt attribute, Title attribute of a link pointing to the image, capt...
John Mueller Mar 06, 2017
★★ Is PageRank Still a Key Ranking Factor in Google's Algorithm in 2024?
Gary Illyes reminded us on Twitter that, almost 20 years after Google's creation, the search engine still uses PageRank as a relevance criterion. Thankfully... 🙂 And he shared the link to the document...
Gary Illyes Feb 13, 2017
★★★ Do errors in my XML Sitemap actually penalize the indexing of my other pages?
John Mueller indicated on Twitter that the fact that certain URLs are erroneous or return errors when reading an XML Sitemap file does not affect the reading and processing of other URLs (as on Bing f...
John Mueller Jan 16, 2017
Why Doesn't Google Index Every Page on Your Website?
John Mueller stated in a hangout that it's normal for Google not to index all pages of a website or XML Sitemap. However, he didn't explain why certain pages are left out :(......
John Mueller Jan 09, 2017
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