What does Google say about SEO?

Is your Search Console data actually reliable for recent performance analysis?

Daniel Waisberg Feb 06, 2025 ★★

Search Console data can experience a delay of several days. You need to take this into account when analyzing recent periods and adjust the time range if necessary.

Domain Age & History AI & SEO Search Console

How can you pinpoint exactly which pages and queries are causing your traffic to drop?

Cherry Prommawin Feb 06, 2025 ★★

If you notice a change in your clicks or click-through rate, you must check which specific pages and queries experienced a drop or spike to identify the cause.

Domain Age & History AI & SEO

Why do impressions always outpace clicks in your Search Console reports?

Google Feb 05, 2025 ★★★

It is normal for impressions to always be higher than clicks. An impression occurs when a page appears in search results, while a click occurs when the user clicks on it. This is not a problem.

Domain Age & History E-commerce

Does Google really count impressions the way you think it does in Search Console?

Google Feb 05, 2025 ★★★

An impression is counted when a page from your website appears on a search results page, even if the user does not click on it.

Domain Age & History Pagination & Structure Search Console

Are impressions without clicks really a non-issue for your SEO performance?

Google Feb 05, 2025 ★★

Receiving impressions without clicks is not a problem in itself. It simply means your page appears for queries where other results seem more relevant to users.

Domain Age & History

Is Google really blaming your content for low click-through rates, or is the SERP itself the real problem?

Google Feb 05, 2025 ★★★

If you notice that you're appearing for queries that exactly match what you offer but without getting clicks, you should rework your content to better align with the query and convince users to click through.

Content AI & SEO

Can losing impressions actually boost your SEO performance?

Google Feb 05, 2025 ★★

Losing impressions can be beneficial when Google's ranking system realizes that a page doesn't match a query well. You then lose impressions that would never have generated clicks anyway.

Domain Age & History AI & SEO

Does your content really need a complete overhaul to boost your CTR?

Google Feb 05, 2025 ★★★

To increase your clicks, you must rework your content so it better reflects what users are actually searching for, so they are more inclined to click on your result rather than on competitors'.

Content AI & SEO

Why Is Merging Content Riskier Than a Domain Migration?

John Mueller Feb 04, 2025 ★★★

According to John Mueller, content consolidation on a website is more complex for Google to handle than a simple site move. Indeed, when you decide to merge multiple pieces of content by reducing the number of URLs, Google takes longer to process the...

Domain Age & History Content Featured Snippets & SERP AI & SEO JavaScript & Technical SEO Domain Name Local Search Redirects

How Can You Prevent Google From Completely 'Forgetting' Your Indexed Pages?

Gary Illyes Feb 04, 2025 ★★★

Gary Illyes clarified the 'URL unknown to Google' status in Search Console. According to him, when a URL receives this status, it means it is literally unknown to Google's systems and therefore has no indexing priority. This response follows a questi...

Domain Age & History Crawl & Indexing AI & SEO Links & Backlinks Domain Name Social Media Search Console

Should you really optimize image alt text for SEO purposes?

John Mueller Feb 04, 2025 ★★★

John Mueller indicated that the decision to use alt text for an image should not be motivated solely by SEO considerations, but by accessibility reasons. On this occasion, he shares a decision tree from the W3C for the appropriate use of alt text.

Domain Age & History Content AI & SEO Images & Videos Social Media

Why do Search Console clicks and Analytics sessions never match up?

Cherry Prommawin Jan 29, 2025 ★★★

A click in Search Console is counted when someone clicks on a link in Google search results. A session in Google Analytics is defined as a group of user interactions with your site. These metrics are not equivalent and generate normal discrepancies.

Links & Backlinks Search Console

Why do Search Console and Google Analytics show conflicting data?

Daniel Waisberg Jan 29, 2025 ★★★

Search Console reports data only for the canonical URL selected by Google in search results, while Google Analytics reports all URLs that include the tracking code, which can create divergences between the two tools.

Crawl & Indexing Domain Name Search Console

Why does Search Console report more traffic than Analytics for your non-HTML content?

Daniel Waisberg Jan 29, 2025 ★★

Non-HTML pages are included by default in Search Console if they appear or are clicked in search results, whereas Google Analytics may not be configured to measure them, creating data discrepancies.

Domain Age & History AI & SEO Search Console

Why do your traffic data differ between Search Console and Analytics?

Daniel Waisberg Jan 29, 2025 ★★

Search Console breaks down traffic by Web, Image, Video, News, and Discover. These segmentation categories differ from those used in Google Analytics, which explains certain data divergences.

Domain Age & History Discover & News AI & SEO Images & Videos Search Console

Why do Search Console and Google Analytics show different traffic numbers?

Daniel Waisberg Jan 29, 2025 ★★

Google Analytics automatically excludes traffic from identified bots and spiders, while Search Console doesn't necessarily filter them out, which can lead to differences in the traffic figures reported.

Crawl & Indexing AI & SEO Search Console

Is Search Console really THE benchmark for measuring Google organic traffic?

Cherry Prommawin Jan 29, 2025 ★★★

The source of truth regarding Google organic search is always Search Console. Although Google Analytics also provides data on organic traffic, Search Console remains the official benchmark for measuring performance in Google search.

Web Performance Search Console

Does Search Console Really Only Track Data Before Users Click Through to Your Site?

Cherry Prommawin Jan 29, 2025 ★★★

Search Console provides data on what happens before users visit your site when they come from Google Search (impressions, clicks, positions, queries). It does not show what users do once they arrive on your site.

Search Console

Does Google really process Search Console data the same way for every single website?

Daniel Waisberg Jan 29, 2025 ★★

Search Console provides access to Google search data that is processed by Google uniformly across all properties. The way you configure your settings will have less impact on the data than it would in Google Analytics.

AI & SEO Search Console

Should you worry about discrepancies between Search Console and Google Analytics?

Daniel Waisberg Jan 29, 2025 ★★

If the difference between Search Console and Google Analytics data is small, you can ignore these discrepancies. Since the systems are different, these divergences are expected and normal.

AI & SEO Pagination & Structure Search Console