What does Google say about SEO?

Is Japanese SEO really catching up with American standards?

Kenichi Suzuki Apr 26, 2022 ★★

The differences between SEO in Japan and the United States are progressively narrowing. Today, the fundamentals of SEO are practically the same in both countries, although some minor differences still remain.

AI & SEO

Is Japan really getting priority treatment for Google Search features?

Gary Illyes Apr 26, 2022 ★★

Japan is a highly prioritized country for most Google Search teams. While certain features are initially launched in American English, teams work to deploy them in other countries like Japan.

AI & SEO

Does active community engagement really make you a better SEO professional?

Kenichi Suzuki Apr 26, 2022 ★★

To become familiar with SEO, it is recommended to follow the Google Search Relations team, attend conferences, ask experts questions, and actively engage with the community rather than being a passive listener.

Domain Age & History AI & SEO

Does Google really read every single piece of user feedback submitted on their documentation?

Gary Illyes Apr 26, 2022 ★★

The Google team reads all user feedback submitted daily via the feedback form on the documentation. Quality feedback that clearly specifies the problem is handled the same day or quickly.

AI & SEO JavaScript & Technical SEO PDF & Files

Why is Google probably ignoring your feedback on SEO documentation?

Lizzi Sassman Apr 26, 2022 ★★

The most useful feedback is that which clearly explains what is confusing, which points out specific contradictions or errors. Vague feedback like simply writing 'broken' is difficult to act on.

AI & SEO

Does Google really roll out algorithm updates at different times in different countries?

Kenichi Suzuki Apr 26, 2022 ★★

In the past, certain algorithmic updates like Panda were not deployed simultaneously everywhere. Panda took nearly two years before being deployed in Japan after its release in the United States.

Algorithms Domain Age & History AI & SEO

Should You Modify Your URLs to Test Their SEO Impact?

John Mueller Apr 25, 2022 ★★★

John Mueller explained on Twitter that it was a very bad practice to modify the URLs of a website's pages several times in a row to perform SEO tests and then return to the initial URL.

Domain Age & History Content AI & SEO Domain Name Social Media

How Does Google Handle Backlinks After a 301 Domain Redirect?

John Mueller Apr 25, 2022 ★★★

John Mueller indicated during a webmaster hangout that if site A links to site B and A is redirected (via 301) to a new domain C, it is indeed the links coming from C that will be visible in the links report in B's Search Console.

Content AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Redirects Search Console

Should you really convert your business objectives into online metrics to succeed with SEO?

Mariya Moeva Apr 19, 2022 ★★

To have a successful website, you need to convert your real business objectives into measurable online metrics. For example, for a blog, track the rate of returning readers versus new visitors and time spent on the site. For an e-commerce site, track...

E-commerce AI & SEO

Why is measuring your SEO performance without a solid baseline completely pointless?

Mariya Moeva Apr 19, 2022 ★★

It is essential to establish a performance baseline (reference data) in order to compare and track subsequent improvements. You must track your metrics over a few months to obtain solid data before you can draw any conclusions.

Pagination & Structure Web Performance Search Console

Should you really obsess over ranking #1 at all costs in SEO?

Mariya Moeva Apr 19, 2022 ★★★

Targeting the number one position for a specific keyword isn't always a valid strategy, depending on how competitive your industry is. Even if you rank well for a keyword, people may not click on your site in the search results.

Is SEO really a never-ending process, or can you achieve lasting results with one-off optimizations?

Mariya Moeva Apr 19, 2022 ★★★

Optimizing a website is not a one-time configuration but a continuous process. You need to define actions to improve specific metrics, commit to regular monitoring, and analyze changes in both directions (improvement or decline).

Domain Age & History AI & SEO

Why does Google insist on the complete funnel Search Console + Analytics approach?

Mariya Moeva Apr 19, 2022 ★★

You need to trace a complete funnel: how many times your site appears in search results, how many people actually visit your site, how many stay on the page, and how many complete the defined objective. This analysis combines data from Search Console...

Domain Age & History Search Console

Should you really be leveraging unanswered questions to generate SEO content?

Mariya Moeva Apr 19, 2022 ★★

Unanswered questions that emerge directly from search and relate to your site's content can serve as inspiration for creating new content, providing more useful information, and potentially attracting new visitors.

Content

Why aren't your most clicked pages aligned with your content strategy?

Mariya Moeva Apr 19, 2022 ★★

If your primary target queries focus on one topic but your pages with the best click-through rates cover a different topic, consider adjusting your content strategy to create more content that actually attracts visitors to your site.

Domain Age & History Content AI & SEO

Should you really be factoring seasonality into your SEO strategy?

Mariya Moeva Apr 19, 2022 ★★

To put your site's performance into perspective, you need to continuously track metrics and take into account factors like seasonality and the level of competitiveness in your industry sector.

AI & SEO Web Performance Search Console

Is your CTR in Search Console really revealing the true performance of your content?

Mariya Moeva Apr 19, 2022 ★★

Search Console helps you understand which content is most popular in search and how users find your site by displaying all queries for which your site appears in search results.

Content AI & SEO Search Console

Could your traffic metrics be hiding untapped business opportunities right under your nose?

Mariya Moeva Apr 19, 2022 ★★

If your most visited pages cover a topic different from your main services, this may reveal a new business opportunity to expand your service offering in that direction.

Domain Age & History AI & SEO

Is Google finally addressing the technical complexity that plagues e-commerce sites?

Alan Kent Apr 13, 2022 ★★

Google has created a series called 'Ecommerce Essentials' dedicated to exploring and resolving common issues encountered by e-commerce sites in Google Search.

Crawl & Indexing E-commerce AI & SEO

What technical problems are really dragging down e-commerce sites in Google search results?

Alan Kent Apr 13, 2022 ★★

Google has observed several recurring technical problems that can impact the effectiveness of e-commerce sites in Google Search. These issues are common enough to warrant a dedicated series.

Content E-commerce