John Mueller

★★★ Does mobile speed really affect SEO rankings?

Currently, mobile loading speed is not used as a ranking factor in search results....

Mar 07, 2017 ⚡ Analysis available

★★★ Does robots.txt really block the transmission of PageRank and prevent indexing?

URLs blocked by the robots.txt file can still receive PageRank through external links, and can be indexed with minimal information if they are not crawlable....

Mar 07, 2017 ⚡ Analysis available

★★★ Do low-quality pages really sabotage the authority of your entire site?

When Google's algorithm evaluates a site, it considers low-quality pages, thus affecting the overall perception of the site....

Mar 07, 2017 ⚡ Analysis available

★★★ Do utility pages packed with internal links really harm your SEO?

Having less important pages with many internal links, such as the 'Contact Us' page, is normal and these pages do not negatively affect SEO....

Mar 07, 2017 ⚡ Analysis available

★★★ Can unintentional duplicate content really hinder your Panda recovery?

If a high-quality site innocently uses your content, it should not delay or prevent a recovery related to a Panda penalty....

Mar 07, 2017 ⚡ Analysis available

★★★ Does the Knowledge Graph really operate without manual intervention from Google?

Knowledge Graph entries are generated algorithmically and can appear or disappear over time. Google does not manually modify these entries....

Mar 07, 2017 ⚡ Analysis available

★★ Should You Still Submit Your Site to Directories to Improve SEO?

John Mueller, always him, indicated on Twitter that submitting a site to directories (particularly SEO directories) "generally" doesn't help with search engine optimization and rankings. Duly noted......

Mar 06, 2017 ⚡ Analysis available

★★ How Can You Effectively Optimize Your Images for Google Images in 2024?

John Mueller also reminded us this week of the various criteria taken into account by the Google Images algorithm: image file name, Alt attribute, Title attribute of a link pointing to the image, capt...

Mar 06, 2017 ⚡ Analysis available

★ Does Panda Really Analyze Your Entire Site Architecture or Just Content Quality?

John Mueller indicated in a hangout that the Panda filter takes into account not only the quality of the content offered by a website, but also the entire site and therefore its architecture, without ...

Mar 06, 2017 ⚡ Analysis available

★★ Should You Really Link to Wikipedia or Authority Sites to Improve Your SEO?

The same John Mueller indicated on Twitter that creating an external link on a page to very high authority sites like Wikipedia, Le Monde or... Google 🙂 doesn't play a role in SEO. Our experience (and...

Feb 27, 2017 ⚡ Analysis available

★★ Does Google Really Remove All URL Variants When You Submit a Removal Request in Search Console?

John Mueller also indicated that if you submit a URL removal request via Search Console, all versions of that address will be removed from the index: Http/Https, with and without "www". So it's worth ...

Feb 27, 2017 ⚡ Analysis available

★★ Should You Really Avoid Participating in SEO Contests?

John Mueller indicated in a hangout that one should be wary of SEO contests and the links they could generate because these could prove harmful and contrary to the search engine's recommendations. An ...

Feb 27, 2017 ⚡ Analysis available

★★★ Is HTTPS truly essential for a showcase website with no transactions?

Migrating to HTTPS is relevant for any site, even those that simply provide information, as it protects the integrity of pages against unauthorized modifications, such as the addition of ads by networ...

Feb 24, 2017 ⚡ Analysis available

★★★ Should you really keep nofollow attributes on your outbound links?

Removing nofollow attributes from natural outbound links to secondary resources will not negatively impact your site. These links contribute to your page if you are certain of their relevance....

Feb 24, 2017 ⚡ Analysis available

★★★ Should you really point your canonicals to the main page?

A canonical tag should not point to a main page if the pages are not exact copies. Each page version should be self-canonical....

Feb 24, 2017 ⚡ Analysis available

★★★ Why is image optimization still essential despite advancements in Google's AI?

Image optimization with descriptive file names, alt tags, and titles remains crucial to help Google understand what an image is about, despite advancements in image recognition....

Feb 24, 2017 ⚡ Analysis available

★★★ Should you really write the exact keyword to rank for it?

For content to be found for a specific keyword phrase, it is preferable for that phrase to appear explicitly on the page, even if Google is capable of understanding content through other factors....

Feb 24, 2017 ⚡ Analysis available

★★★ Why can weak category pages penalize your entire site under Panda?

Panda's quality evaluation takes into account the entire site. If weak pages, such as nonspecific categories, affect the perceived quality of the site, working to improve them can be beneficial....

Feb 24, 2017 ⚡ Analysis available

★★★ Does Google Really Penalize a Site for Its Past Mistakes?

Google does not penalize a site based on past mistakes, such as problematic content that has been removed. The assessment is based on the current state of the site, not on errors made years ago....

Feb 24, 2017 ⚡ Analysis available

★★★ How can you enhance your positioning on your brand keywords?

To rank better for your brand name, you can ensure that your site is relevant and strong regarding these keywords. Consider expanding your presence on other platforms like social media to control more...

Feb 24, 2017 ⚡ Analysis available