John Mueller

★★★ Does Optimizing Keywords in URLs Really Matter for SEO?

John Mueller, once again, reminded us on Twitter that the presence of keywords in URLs is a weak ranking factor for the search engine's algorithm, especially since on mobile devices, we don't even see...

Mar 13, 2017 ⚡ Analysis available

★★★ Do Font Choices Really Impact Your Google Rankings?

The same John Mueller also explained in this hangout that Google does not take into account the type of font used in a website's pages. It is not a relevance criterion. The only limitation: if the tex...

Mar 13, 2017 ⚡ Analysis available

★★ Can a Brand New Page Really Rank for Highly Competitive Keywords?

John Mueller indicated in a hangout that a newly created page can, despite its young age, rank well in Google's results, even for highly competitive queries. He takes as an example a page that would p...

Mar 13, 2017 ⚡ Analysis available

★★★ Is it true that AngularJS is compatible with Google's crawl?

Using AngularJS for client-side rendering is compatible with Google if the rendering is displayed correctly in the 'Fetch as Google' function. However, debugging may prove more complex compared to sta...

Mar 10, 2017 ⚡ Analysis available

★★ Should you still configure a preferred domain in Search Console?

The preferred domain setting in Search Console depends on verifying both 'www' and non-'www' versions. Preferences may also depend on the site's HTTPS configuration....

Mar 10, 2017 ⚡ Analysis available

★★★ Does adding a video really enhance a page's ranking?

Including a video does not directly improve a page's ranking but may allow it to appear in video search results. Technical compatibility ensures that Google recognizes the video as linked to the page....

Mar 10, 2017 ⚡ Analysis available

★★ Should you really be worried about 404 errors reported in Search Console?

404 errors reported in Search Console generally do not pose website quality issues. They can result from pages that previously existed. Technologies such as redirects or updating sitemaps can improve ...

Mar 10, 2017 ⚡ Analysis available

★★★ Is mobile-first indexing making debugging dynamic serving impossible?

Shifting to a mobile-first index can complicate debugging sites that use dynamic serving, as crawls must correctly capture the content versions corresponding to different user agents....

Mar 10, 2017 ⚡ Analysis available

★★★ Do structured data really influence organic rankings?

Structured data does not directly affect a site's ranking, but it helps Google understand the content for rich snippets. This does not change positions in organic results....

Mar 10, 2017 ⚡ Analysis available

★★★ Is it necessary to forget about keyword density to rank on Google?

Google advises against using a specific keyword density. Writing naturally is important because keyword-stuffed content is hard to read and may be ignored by search engines....

Mar 10, 2017 ⚡ Analysis available

★★★ Should you really separate the HTTPS migration from the structural redesign of your site?

Migrating a site to HTTPS while changing the architecture adds complexity. It requires reinterpreting the entire site, which can take time. It is sometimes advised to separate the HTTPS migration from...

Mar 10, 2017 ⚡ Analysis available

★★★ Why doesn't Google index all your pages even if your site is technically sound?

Google does not index all pages of a website. Reasons may be technical or related to quality. Using the 'Fetch as Google' function in Search Console can help determine if a technical issue is preventi...

Mar 10, 2017 ⚡ Analysis available

★★★ Why should hreflang and canonical URLs always be in sync?

Hreflang tags must point to canonical URLs because Google does not often crawl non-canonical URLs, making it challenging to verify hreflang links....

Mar 10, 2017 ⚡ Analysis available

★★★ Does A/B testing on page titles pose issues for Google?

Changing titles for A/B testing is acceptable to Google, but it’s challenging to track which version is displayed in search results, especially since Google can also algorithmically rewrite titles....

Mar 10, 2017 ⚡ Analysis available

★★★ Can the speed of indexing save (or doom) your news websites?

For news websites, it is crucial that content is indexed quickly. Freshness and speed of appearing in search results are essential for these sites. It is recommended to analyze the crawl rate and opti...

Mar 10, 2017 ⚡ Analysis available

★★ Can Switching to a JavaScript Framework Really Break Your SEO?

Changing JavaScript frameworks, such as switching from jQuery to React, can affect indexing if pages are not properly rendered for crawlers. It is essential to ensure that all URLs and content are acc...

Mar 09, 2017 ⚡ Analysis available

★★ Do image alt texts really influence a page's ranking on Google?

Google uses image alt texts as an integral part of a page's content. The relevance of alt texts can help with the page's ranking....

Mar 09, 2017 ⚡ Analysis available

★★ Will the mobile-first index really take six months to settle in?

The complete transition to a mobile index will take at least six months. The timeline will depend on ongoing tests and the readiness status of webmasters....

Mar 09, 2017 ⚡ Analysis available

★★★ Should you worry about duplicate content when HTTP and HTTPS are indexed simultaneously?

There is no major duplicate content issue if both HTTP and HTTPS are indexed, as Google combines them into one version in the index....

Mar 09, 2017 ⚡ Analysis available

★★★ Do HTTPS redirects really lead to a drop in SEO traffic?

Google's systems typically manage HTTP to HTTPS redirects well. Although there is a risk of traffic loss for any change, HTTPS transfers are well-supported by Google....

Mar 09, 2017 ⚡ Analysis available