John Mueller

★★★ How do your SEO changes boost your site… only to bring it back down?

Changes to your site can lead to temporary increases in rankings, but if the changes are not seen as significant, the site may drop back down. This is not due to an 'algorithmic bias'....

Apr 07, 2017 ⚡ Analysis available

★★★ Should you block URL parameters in robots.txt or prioritize canonicals?

For URLs with many parameters, do not block them with the robots.txt file. Instead, use canonical tags, noindex tags, and the URL parameter management tool in Search Console to indicate which versions...

Apr 07, 2017 ⚡ Analysis available

★★★ Should you really set all your external links to nofollow by default?

If you cannot ensure the quality of external links, it is acceptable to configure them all as nofollow, especially if the content is user-generated....

Apr 04, 2017 ⚡ Analysis available

★★ Do Non-Displayed Ad Calls Really Affect Your Page Indexing?

If ad calls do not result in displayed content on the page, this will not affect indexing, as Google considers only the content that is actually rendered....

Apr 04, 2017 ⚡ Analysis available

★★★ Should you really avoid automatic IP redirects on multilingual websites?

It is advised not to apply IP redirects on all pages. Use a single URL as the default version with the redirect, and make sure the other versions are accessible for crawling....

Apr 04, 2017 ⚡ Analysis available

★★★ Can canonical filters prevent Google from indexing your products?

If products are accessible through filters but these filters are canonicalized to a non-filtered URL, it may affect indexing if the internal links to the products are not clear....

Apr 04, 2017 ⚡ Analysis available

★★★ Should you abandon the Data Highlighter in favor of implementing structured markup directly?

While the data highlighter is useful for testing markup, it's better to implement markup directly on the page for long-term results....

Apr 04, 2017 ⚡ Analysis available

★★ Does image compression really affect your Google ranking?

While image compression can improve loading speed, it is not currently a critical ranking factor. However, it enhances user experience....

Apr 04, 2017 ⚡ Analysis available

★★★ Does internal anchor text really influence how Google understands your pages?

Google takes into account the anchor text of internal links to better understand the context of a page within your site....

Apr 04, 2017 ⚡ Analysis available

★★★ Should you really delete profile pages with minimal content to avoid penalties?

If your profile pages are considered light content, you can delete them with a 404 or 410 status, or use a noindex....

Apr 04, 2017 ⚡ Analysis available

★★★ Do redirects really weaken your link power?

No 50% link power loss is associated with redirects, contrary to some rumors....

Apr 04, 2017 ⚡ Analysis available

★★★ Do multiple redirects really dilute the link juice being passed on?

Google tracks the starting point and final destination of links. So, even if a redirect passes through your site, it doesn't significantly reduce the power of the link....

Apr 04, 2017 ⚡ Analysis available

★★★ Should IP redirections be limited to the homepage for effective multilingual SEO?

For multilingual sites, apply IP-based redirection only on a generic homepage. Other pages must be directly accessible to ensure proper indexing by Google....

Apr 04, 2017 ⚡ Analysis available

★★★ Should you really keep redirects after a product is removed?

After removing a product, it is advisable to keep the redirects in place, as Google may revisit these URLs even if they do not appear in the sitemap....

Apr 04, 2017 ⚡ Analysis available

★★★ Is Data Highlighter still relevant for testing structured data?

Data Highlighter is a good way to test structured data before integrating it directly into the code. It makes structured data accessible to all potential consumers....

Apr 04, 2017 ⚡ Analysis available

★★★ Could canonizing to page 1 ruin your product indexing?

Poorly implemented pagination, such as canonizing all pages to the first one, can limit Google's crawling efficiency and affect product indexing on e-commerce sites....

Apr 04, 2017 ⚡ Analysis available

★★★ Does anchor text for internal links really influence your rankings?

Google considers the anchor text of internal links to understand the context of pages. Using descriptive anchor text is a good practice for SEO....

Apr 04, 2017 ⚡ Analysis available

★★★ Should you still use 'noindex' in robots.txt or is it already outdated?

Google does not officially support the use of 'noindex' in the robots.txt file, and it is possible that this behavior will be discontinued. It is preferable to block pages with robots.txt if crawling ...

Apr 04, 2017 ⚡ Analysis available

★★★ Why are your pages missing from the index even though you have a sitemap?

If you notice that a significant number of your pages are not indexed according to your sitemaps, it may mean that Google is choosing different canonical URL variations than those submitted, such as w...

Apr 04, 2017 ⚡ Analysis available

★★★ Do 404 errors really affect your Google rankings?

The presence of numerous 404 errors on a site does not directly affect rankings. If empty or irrelevant pages do not need to be indexed, it is better to use noindex or to return a 404/410 code....

Apr 04, 2017 ⚡ Analysis available