What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
Quick SEO Quiz

Test your SEO knowledge in 5 questions

Less than a minute. Find out how much you really know about Google search.

🕒 ~1 min 🎯 5 questions
★★★ Do Nofollow Links Really Show Up in Search Console and Pass PageRank?
In a new video on the #AskGoogleWebmasters YouTube channel, John Mueller explains that "nofollow" links do not transmit any signals (and particularly no PageRank) to Google, but that they do appear in...
Aug 19, 2019 ⚡ Analysis available
★★★ Why does Google display nofollow links in Search Console if they don't pass any signals?
In Google Search Console, nofollow links are shown in the links report alongside other links to your site, even though they do not transmit any signals....
Aug 15, 2019 ⚡ Analysis available
★★★ Do nofollow links really transmit zero PageRank?
When Google encounters links with the nofollow attribute, it takes note of them but does not send any signals, such as PageRank, to the target page of the link....
Aug 15, 2019 ⚡ Analysis available
★★★ Does Google Really Index Parts of Pages or Always the Entire Content?
The same John Mueller indicated on Twitter that Google always indexes a page in its entirety and never "bits" or parts of HTML code....
Aug 12, 2019 ⚡ Analysis available
★★★ How Can You Optimize SEO for Links Placed on Images?
John Mueller reminded us in a hangout that it's important, when a link is placed on an image, for that image to have an ALT attribute, so that anchor text is provided to the search engine, as if the l...
Aug 12, 2019 ⚡ Analysis available
★★ Is Word Count Really a Ranking Factor for Google?
In a Reddit discussion, John Mueller indicated that "the number of words on a page is not a relevance criterion" for the search engine....
Aug 12, 2019 ⚡ Analysis available
★★★ Are JavaScript Redirects Really Safe for Your SEO?
Third episode of the #AskGoogleWebmasters videos, which this time addresses the question of JavaScript redirects. John Mueller explains that Googlebot understands JS redirects well during its crawls a...
Aug 12, 2019 ⚡ Analysis available
★★ Can Google really modify your titles by adding your brand?
Google can add brand names to result titles to better contextualize the pages for users, but this does not provide any ranking advantage....
Aug 09, 2019 ⚡ Analysis available
★★★ Is embedding Instagram images via iframe really undermining their SEO potential?
Embedding images via Instagram complicates their indexing, as Instagram utilizes iframes and no-image-index meta tags. This suggests a decrease in search image traffic for these....
Aug 09, 2019 ⚡ Analysis available
★★ Do pre-made WordPress themes really harm your SEO?
Using a pre-made or custom theme has no direct impact on SEO rankings. However, users might develop biases against sites using default themes....
Aug 09, 2019 ⚡ Analysis available
★★ Is it true that Google removed the discovery of blocked resources in Search Console?
The old version of Google Search Console allowed for the discovery of blocked resources, a feature that has been removed as fewer sites face mobile issues related to resources blocked by robots.txt. H...
Aug 09, 2019 ⚡ Analysis available
★★★ Should you choose ccTLDs or geo-targeted subfolders for your international SEO?
ccTLDs and generic domains configured in Search Console are equivalent for targeting geographic areas, provided that the geo-targeted sections are clearly defined....
Aug 09, 2019 ⚡ Analysis available
★★★ Are structured data enough to showcase a page's expertise and credibility?
Presenting information such as authors and reviewers directly on the page, and not just via structured data, is essential for establishing credibility and signaling the E-A-T of a page to Google....
Aug 09, 2019 ⚡ Analysis available
★★★ Does the mobile-friendly test really guarantee the indexing of your JavaScript?
If your content is visible in Google's mobile-friendly test, it is generally well indexed. However, the mobile-friendly test does not follow the robots.txt file. Use the URL inspection tool in Search ...
Aug 09, 2019 ⚡ Analysis available
★★★ Do excluded pages in the index really consume your crawl budget?
Excluded pages count towards the crawl budget, but they are crawled much less frequently than valid pages. If a site is nearing its crawl limit, important pages take priority....
Aug 09, 2019 ⚡ Analysis available
★★★ Should you change your main domain in Search Console when redirecting to a subpage?
There is no need to change your main domain in Search Console if you are redirecting to a subpage. Checking the subdomain or subdirectory is optional....
Aug 09, 2019 ⚡ Analysis available
★★★ Why doesn't your well-ranked site display sitelinks or a search box?
The absence of sitelinks and search boxes associated with a well-ranked and active site does not necessarily mean that Google considers the site to be of poor quality....
Aug 09, 2019 ⚡ Analysis available
★★ Do chained 301 redirects really blow your crawl budget?
Multiple 301 redirects can prolong the crawl time of a page and affect the crawl budget on large sites. Fixing links to point directly to the final destination is a better use of crawl resources....
Aug 09, 2019 ⚡ Analysis available
★★★ Should you really abandon nofollow in internal linking to avoid doorway pages?
The presence of many similar sites and pages can be perceived as doorway pages. Instead of hiding links, it's better to reduce and group content to make sites stronger....
Aug 09, 2019 ⚡ Analysis available
★★★ Should you avoid JavaScript for generating your meta tags?
Script-based automation of meta descriptions or titles, especially through JavaScript during rendering, can pose issues. However, generating HTML pages from Excel or server-side scripts generally does...
Aug 09, 2019 ⚡ Analysis available
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.