John Mueller

★★ Should you really include a GTIN in your product structured data?

Not providing a global product identifier does not prevent the indexing of your structured data, but including these identifiers helps group the product if multiple sellers are involved....

Aug 23, 2019 ⚡ Analysis available

★★★ Does AMP/mobile equivalence really affect Google rankings?

User experience and content on AMP pages should match those of normal pages to avoid poor user experience that could potentially harm rankings....

Aug 23, 2019 ⚡ Analysis available

★★ Is it true that Google merges your international content in its results?

For the same content across multiple countries, Google may merge these pages in the results. Hreflang tags help manage these duplicates. You can also choose to slightly adapt the content for each mark...

Aug 22, 2019 ⚡ Analysis available

★★★ Do autoplay videos really harm SEO rankings?

Google does not have a specific guideline for autoplay videos, but it can indirectly affect SEO if the user experience is negative, which could reduce natural inbound links....

Aug 22, 2019 ⚡ Analysis available

★★★ How does Google decide which version of duplicated content to display in search results?

When publishing articles on multiple domains, Google first indexes the different versions and then chooses one version to display in the search results. Using a canonical tag to designate a primary ve...

Aug 22, 2019 ⚡ Analysis available

★★★ Should you really banish nofollow on your site's internal links?

It is not recommended to use the nofollow attribute for internal links, even to pages like legal notices. A natural link structure is preferable because it does not negatively impact PageRank....

Aug 22, 2019 ⚡ Analysis available

★★ Is Google really rewriting your titles without your consent? The truth about A/B testing of title tags.

Google automatically adjusts the length of displayed titles based on A/B tests. Manual changes can ensure better control over the display in the results....

Aug 22, 2019 ⚡ Analysis available

★★★ Do country-specific TLDs automatically direct your site's geographic targeting?

Google automatically treats country-specific TLDs as geographically oriented. Generic TLDs, such as .com, allow for customized geographic targeting via Search Console....

Aug 22, 2019 ⚡ Analysis available

★★★ Why aren’t your Google News impressions showing up in Search Console?

Impressions from Google News search are not counted in Search Console, unless they appear in standard search results as rich snippets....

Aug 22, 2019 ⚡ Analysis available

★★ Why does Google Search Console intentionally block the indexing of JavaScript, CSS, and image files?

Google Search Console intentionally blocks the indexing of non-HTML files like images, JavaScript files, and CSS through the URL Inspection tool, so that they do not appear in search results....

Aug 22, 2019 ⚡ Analysis available

★★★ How does Google actually handle duplicate internal links on the same page?

Google treats duplicate internal links, such as those present in text and images, by primarily using the text link for contextualization. The alt attribute of a linked image may also be considered for...

Aug 22, 2019 ⚡ Analysis available

★★ Can loading times really limit your pages' indexing?

Google is flexible with page loading times. While no strict limit is imposed, excessively long response times can reduce the number of crawled pages....

Aug 22, 2019 ⚡ Analysis available

★★★ Should you consolidate multiple sites from the same group into one domain for better SEO authority?

Having a single large website instead of several small ones for the same group of businesses might be preferable, as it facilitates the gathering of ranking signals into one powerful entity....

Aug 22, 2019 ⚡ Analysis available

★★ Is Google Search Console finally going to differentiate between voice queries and typed queries?

At present, Google does not distinguish between voice queries and keyboard typed queries in Search Console. Google Assistant queries are not yet available in Search Console, but this could change in t...

Aug 22, 2019 ⚡ Analysis available

★★★ Can Google really ignore malicious redirects pointing to your site?

Google is capable of detecting malicious redirects from suspicious domains targeting a competitor and generally ignores these links to prevent any negative impact on the targeted site....

Aug 22, 2019 ⚡ Analysis available

★★★ Is it possible to refuse mobile-first indexing to protect your desktop site?

Google does not plan to provide an option to choose or refuse mobile-first indexing. The long-term goal is to move all sites to this type of indexing....

Aug 21, 2019 ⚡ Analysis available

★★★ How does Google really assess your site's mobile compatibility before switching to mobile-first?

Google evaluates sites' readiness for mobile-first indexing by comparing mobile and desktop versions, ensuring that all content, including structured data and images, is accessible....

Aug 21, 2019 ⚡ Analysis available

★★★ Does mobile-first indexing really work without a mobile version?

Mobile-first indexing is independent of mobile compatibility. Even sites without a mobile version can be properly indexed by the mobile Googlebot....

Aug 21, 2019 ⚡ Analysis available

★★★ Do Nofollow Links Really Show Up in Search Console and Pass PageRank?

In a new video on the #AskGoogleWebmasters YouTube channel, John Mueller explains that "nofollow" links do not transmit any signals (and particularly no PageRank) to Google, but that they do appear in...

Aug 19, 2019 ⚡ Analysis available

★★★ Should You Really Add the Nofollow Attribute to All Affiliate Links?

John Mueller himself indicated on Twitter that the "nofollow" attribute should be used on all links "that were part of a financial transaction." He was referring here to affiliate links....

Aug 19, 2019 ⚡ Analysis available