What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★ Can subdirectories really target multiple countries effectively on a generic TLD?
To target specific countries with a generic domain (TLD .com), subdirectories can be configured in Search Console for precise geographic assignment....
Sep 26, 2019 ⚡ Analysis available
★★ Is it true that your images are all indexable without a robots.txt file?
The absence of robots.txt files means Google can crawl images. An image redirection can lead to restrictions if the redirected destination is blocked....
Sep 26, 2019 ⚡ Analysis available
★★★ Can publishing third-party content really harm your entire site in Google?
Webmasters who publish third-party content remain responsible for the overall quality of their site. Google may rank sites that contain a mix of inappropriate quality content less favorably....
Sep 26, 2019 ⚡ Analysis available
★★ Is it true that including your brand name in title tags really matters?
Including the brand name in title tags can be beneficial, as Google attempts to automatically add it for context if it is not already present....
Sep 26, 2019 ⚡ Analysis available
★★★ Can the Quality Rater Guidelines actually improve the rankings of medical sites?
Medical sites can benefit from consulting Google's Quality Rater Guidelines to align their content with quality expectations, although these raters do not directly affect rankings....
Sep 26, 2019 ⚡ Analysis available
★★★ Do Core Updates really reset website rankings completely?
Google's core algorithm updates do not imply a complete reset of rankings. The algorithms are adjusted regularly, and sites can be affected differently during each update....
Sep 26, 2019 ⚡ Analysis available
★★★ Can Google really display snippets for press publishers in France without explicit permission?
For search results in France, Google does not show text or image previews for sites marked as press publishers unless explicitly allowed to do so via specific meta tags....
Sep 26, 2019 ⚡ Analysis available
★★★ Does Googlebot really adjust its crawl rate during a server migration?
During a server migration, Googlebot automatically adjusts the crawl frequency to avoid overwhelming the new server. This process occurs automatically: Googlebot initially reduces its crawl speed and ...
Sep 24, 2019 ⚡ Analysis available
★★★ Can a server migration really be invisible to Google?
During a server migration where everything remains identical (URLs, content, CMS), Google sees this as an event with no major consequences for SEO. The main requirement is to ensure that everything re...
Sep 24, 2019 ⚡ Analysis available
★★★ How does Google actually determine the position displayed in the Search Console?
In the Search Console, Google takes into account the visible first position in real-time for search result rankings, counting the best ranking among the page’s appearances, including those from rich s...
Sep 20, 2019 ⚡ Analysis available
★★★ Why are robots.txt and noindex not enough to safeguard your staging servers?
To prevent Google from indexing staging servers, it is advisable to use server authentication rather than relying solely on a robots.txt file or a noindex meta tag, which can be forgotten during produ...
Sep 20, 2019 ⚡ Analysis available
★★★ How can you effectively remove hacked pages from Google search results?
To remove hacked pages from search results, it is advisable to ensure they return a 404 code and to use the URL removal tool when these pages are still visible to users....
Sep 20, 2019 ⚡ Analysis available
★★★ Do schema subtypes really affect how rich snippets are displayed?
The schema types used for rich snippets affect their display. The listed parent types often include subtypes such as 'hotel' under 'organization'....
Sep 20, 2019 ⚡ Analysis available
★★★ Is it true that mobile-first indexing applies to every site without exception?
Google is steadily transitioning sites to 'mobile-first indexing', with the goal of migrating all sites in the long run....
Sep 20, 2019 ⚡ Analysis available
★★★ Does JavaScript still hinder Google's crawling without server-side rendering?
Fully JavaScript sites must ensure they use distinct URLs and standard links. Google is getting better at crawling these sites, but compatibility should be ensured for proper indexing....
Sep 20, 2019 ⚡ Analysis available
★★★ Should you still use nofollow to filter facet navigation crawl?
Nofollow tags continue to be used to indicate to search engines that certain pages or links are less important to crawl, especially for internal links in facet navigation....
Sep 20, 2019 ⚡ Analysis available
★★★ Should you host your images on a CDN subdomain to optimize their indexing?
It is acceptable to use CDNs like Amazon S3 to host images used in sitemaps, but it is advised to employ a subdomain for more flexible URL management in case of a CDN change....
Sep 20, 2019 ⚡ Analysis available
★★★ Do GDPR banners really block Googlebot from indexing your content?
Googlebot does not click on interstitials, so if content is hidden behind a cookie consent acceptance, it will not be indexed. It is advisable to show the banners without blocking the HTML content....
Sep 20, 2019 ⚡ Analysis available
★★★ Is it true that Google is restricting review rich snippets? Which sites are now excluded from the SERP?
Google has limited review rich snippets to certain specific types and does not display reviews of entities hosted on the same website of the reviewed entity....
Sep 20, 2019 ⚡ Analysis available
★★★ Should you really avoid double bylines to keep Google happy?
Having two bylines on a page does not trouble Google. However, it is advisable to add schema.org markup in only one place to avoid complications....
Sep 20, 2019 ⚡ Analysis available
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