John Mueller

★★★ Does max-snippet really control all your snippets in the SERPs?

The meta robots max-snippet tag limits the length of text snippets in search results, but does not apply to rich results using structured data....

Oct 03, 2019 ⚡ Analysis available

★★★ Why do external links within the text outperform those in footnotes for Google?

Google recommends placing external links directly in the textual content rather than in footnotes to better understand their context and relevance....

Oct 03, 2019 ⚡ Analysis available

★★ Are your forum or customer reviews dragging down the ranking of your entire site?

It is possible that your quality content is impacted by lower-quality user-generated content, such as a forum, thus influencing the overall ranking of the site. It is recommended to properly manage an...

Oct 03, 2019 ⚡ Analysis available

★★★ How often does Google truly change its ranking algorithm?

Google performs both minor and major updates to its algorithm. Minor updates occur frequently, while major updates, which are significant, happen less often and usually take a few days to a week to be...

Oct 03, 2019 ⚡ Analysis available

★★★ Should you really allow Googlebot to access all your paid content?

For sites with a paywall, it is important that Googlebot can access the entire content for proper indexing, even if part of it is protected for end users....

Oct 03, 2019 ⚡ Analysis available

★★ Does the URL removal tool really take your pages out of Google's index?

The URL removal tool in Google Search Console allows you to temporarily hide URLs from search results, but it does not remove them from the index....

Oct 03, 2019 ⚡ Analysis available

★★★ Can Quality Raters really penalize your site?

Manual penalties are applied by Google's spam-fighting team and are visible in Search Console. Quality Raters do not impose penalties but help improve algorithms....

Oct 03, 2019 ⚡ Analysis available

★★ How long does it really take for Google to reindex after a site relaunch?

After a domain change or URL structure update, it is normal for Google to take some time to reindex the site. Old URLs may temporarily appear in search results, even if they redirect correctly....

Oct 03, 2019 ⚡ Analysis available

★★★ Does the perceived quality of a health site really depend on the expertise displayed by its authors?

It is recommended to enhance the overall quality of a site by ensuring that sensitive information, such as medical content, is provided by qualified experts to improve its ranking....

Oct 03, 2019 ⚡ Analysis available

★★★ Does keyword stuffing in URLs and alt text really hurt your SEO?

Keyword stuffing is an issue when the same keyword is used excessively in the text, which can negatively affect a page's ranking. Mentions in URLs and alt text generally do not count as keyword stuffi...

Oct 03, 2019 ⚡ Analysis available

★★★ Are Sitemaps and Internal Linking Really Essential for Getting Crawled by Google?

To assist in Google's crawling, it's essential to ensure good internal linking and include pages in the sitemap file. This facilitates the discovery of pages and their indexing by Google....

Oct 03, 2019 ⚡ Analysis available

★★★ Why doesn’t Google crawl all your pages with the same frequency?

Google does not crawl all pages of a site at the same frequency. Some pages are analyzed multiple times a day, while others are checked only every few weeks or months. Typically, indexed pages are cra...

Oct 03, 2019 ⚡ Analysis available

★★★ Is it really necessary to avoid multiple H1 tags on a single page?

Google's systems have no problem with the presence of multiple H1 tags on a page. This practice is common on the web. Title tags help to understand the context of different sections of a page, but the...

Oct 03, 2019 ⚡ Analysis available

★★★ Do You Really Have to Wait 24 Hours for a Crawl Rate Change to Take Effect?

John Mueller indicated that changing Googlebot's crawl rate via Search Console takes approximately one day to be taken into account....

Sep 30, 2019 ⚡ Analysis available

★★★ How Does Google Adjust Its Crawl Rate During a Server Migration?

John Mueller published a new #AskGoogleWebmasters video where he explains that the only thing that changes when you move a site from one server to another is the speed at which GoogleBot crawls that c...

Sep 30, 2019 ⚡ Analysis available

★★★ Can Old Content Actually Hurt a New Website That Republishes It?

John Mueller explained on Twitter that there's no problem if content is older than the launch date of the site hosting it (example: a new domain name recovers content from a previous, now-abandoned ad...

Sep 30, 2019 ⚡ Analysis available

★★ Is it really essential to centralize all your content on a single platform to improve rankings?

It is recommended to centralize your main content on a single platform to concentrate associated signals and enhance authority on a specific topic....

Sep 27, 2019 ⚡ Analysis available

★★★ Is it really necessary to use the exact keywords from user queries to rank?

To rank in search results, it is important to use words and phrases on your site that your users employ in their searches....

Sep 27, 2019 ⚡ Analysis available

★★ Do Google's Core Updates only affect content and backlinks?

Google's Core Updates affect the underlying ranking algorithms, which are based on many signals, not just on content or links....

Sep 27, 2019 ⚡ Analysis available

★★★ Is it true that Google doesn't penalize duplicate content?

There is no penalty for having the same content on multiple platforms, but competing versions could impact the visibility of your content as they compete against each other....

Sep 27, 2019 ⚡ Analysis available