John Mueller

★★★ Does schema.org markup really enhance natural SEO?

Broader schema.org markup can help understand a page, but only certain properties lead to rich displays in search results. Make sure to use those that are documented and supported by Google....

Feb 18, 2020 ⚡ Analysis available

★★★ How often should you really submit your new URLs via sitemap to Google?

It is recommended to submit new URLs to Google once a minute or every few minutes to avoid bombarding Google, while keeping URL reports reasonably up to date....

Feb 18, 2020 ⚡ Analysis available

★★ Do HTML5 semantic tags really impact Google rankings?

Google can understand the structure of a page without HTML5 tags. Using tags like <main> or <article> does not directly improve SEO ranking but promotes better overall readability....

Feb 18, 2020 ⚡ Analysis available

★★★ Should you really recycle exhausted product URLs to maintain PageRank?

For replaced products, use the old URL for the new product and move the old product to an archive section to maintain the authority of the page and its visibility in search results....

Feb 18, 2020 ⚡ Analysis available

★★★ How can you write an effective reconsideration request after a Google manual penalty?

Once you have corrected the issues that led to a manual Webspam action, you must submit a detailed reconsideration request, clearly explaining the changes made. This request will be manually reviewed ...

Feb 17, 2020 ⚡ Analysis available

★★★ How can you effectively recover from a manual penalty for Webspam?

If your site has received a manual action for web spam, it is advisable to visit webmaster support forums for suggestions on improvements to make. It is important to be transparent about the actions a...

Feb 17, 2020 ⚡ Analysis available

★★★ How can you craft a successful request for a review after a manual action without making mistakes?

When your site has been subjected to a manual action for spam, visit the webmaster help forums for advice on possible improvements and corrections. Once significant changes have been made, write a cle...

Feb 17, 2020 ⚡ Analysis available

★★★ Should You Really Force Your Pages to Index Through Search Console?

John Mueller indicated, again on Twitter, that if you need to use Search Console ("URL Inspection" section) to manually index your website's pages, it means you have a serious problem with the quality...

Feb 10, 2020 ⚡ Analysis available

★★★ Does URL Length Really Affect Your Google Rankings?

Always John Mueller, always on Twitter: the Googler explained that the length of a page's URL is in no way a relevance criterion for the search engine....

Feb 10, 2020 ⚡ Analysis available

★★★ Should You Really Disavow Toxic Links From Your Site?

John Mueller explained on Twitter that most sites, in his opinion, don't have "toxic" backlinks: "Most sites don't have 'toxic' links, or at least not links of this type that they would have created t...

Feb 10, 2020 ⚡ Analysis available

★★★ How Should You Tag Affiliate Links to Avoid Google Penalties?

Once again, John Mueller indicated on Twitter that affiliate links should be tagged with "rel=sponsored". While "rel=nofollow" is also acceptable, "sponsored" is the recommended approach....

Feb 10, 2020 ⚡ Analysis available

★★★ Why Might Your Hreflang Tags Not Be Working?

John Mueller, this time on Reddit, provided information about hreflang tags, indicating that they must be placed in "link rel="alternate"" tags and not in link tags ("a")....

Feb 10, 2020 ⚡ Analysis available

★★★ Can you really rank without backlinks in SEO?

Sites can rank solely based on their content without inbound links, but this takes time. Promoting your site through other means than just adding links can help improve site recognition and potentiall...

Feb 07, 2020 ⚡ Analysis available

★★ Are keyword-rich URLs really useless for SEO?

Keywords present in URLs play a very minor role in SEO. When the content of the page is indexed, these words have an insignificant role. URLs identified solely by IDs are equally valid, especially in ...

Feb 07, 2020 ⚡ Analysis available

★★★ Is it true that Google really ignores your initial static content when using JavaScript?

When a page is rendered with JavaScript, Google only uses the rendered version for indexing. It is crucial that this version does not contain significant conflicts with the static content, such as noi...

Feb 07, 2020 ⚡ Analysis available

★★ Do ads really hurt your Google ranking?

The number of ads on a page does not affect ranking as much as how they influence user experience, particularly above the fold. Ads should be positioned in a way that does not obstruct the main conten...

Feb 07, 2020 ⚡ Analysis available

★★★ How should you craft a reconsideration request after a manual penalty for low-quality content?

When submitting a reconsideration request after a manual action for low-quality content, it's advisable to detail how many problematic domains have been removed and to explain that this contributes to...

Feb 07, 2020 ⚡ Analysis available

★★★ Does the number of clicks really matter for the SEO of your strategic pages?

The internal link structure is crucial for understanding the hierarchy of pages and their relative importance on a site. A high number of clicks to reach a page from the homepage is not problematic if...

Feb 07, 2020 ⚡ Analysis available

★★★ Does JavaScript really complicate your site's SEO?

Transitioning from a static HTML site to a JavaScript-based structure can complicate SEO. More monitoring is necessary to ensure that the site operates correctly for search engines, even though it rem...

Feb 07, 2020 ⚡ Analysis available

★★★ Should you really include the lastmod attribute in your XML sitemaps?

In sitemap files, the lastmod attribute is used by Google to determine which pages have been significantly modified and need to be revised. Do not use today's date for all pages, so real changes can b...

Feb 07, 2020 ⚡ Analysis available