John Mueller

★★★ Can Automatically Translated Content Really Rank Without Penalty?

Automatically translated content can be acceptable if the quality is high and understandable. However, you need to ensure quality before making it indexable as it could be viewed as low-value automati...

Feb 18, 2020 ⚡ Analysis available

★★★ How does the Unavailable After header enhance the de-indexing of perishable content?

For time-limited classified ads, use the "Unavailable After" header to inform Google of the expected expiration date, allowing for more efficient removal of the content from search results....

Feb 18, 2020 ⚡ Analysis available

★★★ How often should you really submit your new URLs via sitemap to Google?

It is recommended to submit new URLs to Google once a minute or every few minutes to avoid bombarding Google, while keeping URL reports reasonably up to date....

Feb 18, 2020 ⚡ Analysis available

★★★ Do you really need to split your sitemaps to manage a high-volume URL site?

For websites with a large number of dynamic URLs, use segmented sitemaps to manage recent and stable content so that you don't submit the entire sitemap with every addition. An RSS feed can also be ef...

Feb 18, 2020 ⚡ Analysis available

★★★ How can you write an effective reconsideration request after a Google manual penalty?

Once you have corrected the issues that led to a manual Webspam action, you must submit a detailed reconsideration request, clearly explaining the changes made. This request will be manually reviewed ...

Feb 17, 2020 ⚡ Analysis available

★★★ How can you effectively recover from a manual penalty for Webspam?

If your site has received a manual action for web spam, it is advisable to visit webmaster support forums for suggestions on improvements to make. It is important to be transparent about the actions a...

Feb 17, 2020 ⚡ Analysis available

★★★ How can you craft a successful request for a review after a manual action without making mistakes?

When your site has been subjected to a manual action for spam, visit the webmaster help forums for advice on possible improvements and corrections. Once significant changes have been made, write a cle...

Feb 17, 2020 ⚡ Analysis available

★★★ Why Might Your Hreflang Tags Not Be Working?

John Mueller, this time on Reddit, provided information about hreflang tags, indicating that they must be placed in "link rel="alternate"" tags and not in link tags ("a")....

Feb 10, 2020 ⚡ Analysis available

★★★ How Should You Tag Affiliate Links to Avoid Google Penalties?

Once again, John Mueller indicated on Twitter that affiliate links should be tagged with "rel=sponsored". While "rel=nofollow" is also acceptable, "sponsored" is the recommended approach....

Feb 10, 2020 ⚡ Analysis available

★★★ Does URL Length Really Affect Your Google Rankings?

Always John Mueller, always on Twitter: the Googler explained that the length of a page's URL is in no way a relevance criterion for the search engine....

Feb 10, 2020 ⚡ Analysis available

★★★ Should You Really Force Your Pages to Index Through Search Console?

John Mueller indicated, again on Twitter, that if you need to use Search Console ("URL Inspection" section) to manually index your website's pages, it means you have a serious problem with the quality...

Feb 10, 2020 ⚡ Analysis available

★★★ Should You Really Disavow Toxic Links From Your Site?

John Mueller explained on Twitter that most sites, in his opinion, don't have "toxic" backlinks: "Most sites don't have 'toxic' links, or at least not links of this type that they would have created t...

Feb 10, 2020 ⚡ Analysis available

★★★ Is it true that Google really ignores your initial static content when using JavaScript?

When a page is rendered with JavaScript, Google only uses the rendered version for indexing. It is crucial that this version does not contain significant conflicts with the static content, such as noi...

Feb 07, 2020 ⚡ Analysis available

★★ Do ads really hurt your Google ranking?

The number of ads on a page does not affect ranking as much as how they influence user experience, particularly above the fold. Ads should be positioned in a way that does not obstruct the main conten...

Feb 07, 2020 ⚡ Analysis available

★★★ Do brand queries really boost your organic rankings?

Queries explicitly directed towards a brand show a strong intent to visit that brand's site and reduce SERP competition. However, a large number of brand queries does not directly improve rankings for...

Feb 07, 2020 ⚡ Analysis available

★★★ Does JavaScript really complicate your site's SEO?

Transitioning from a static HTML site to a JavaScript-based structure can complicate SEO. More monitoring is necessary to ensure that the site operates correctly for search engines, even though it rem...

Feb 07, 2020 ⚡ Analysis available

★★ Do Core Updates Really Affect Visibility on Google Discover?

Core algorithm updates can affect the visibility of sites on Google Discover, as indicated in the series of tweets about the main updates....

Feb 07, 2020 ⚡ Analysis available

★★★ Does the number of clicks really matter for the SEO of your strategic pages?

The internal link structure is crucial for understanding the hierarchy of pages and their relative importance on a site. A high number of clicks to reach a page from the homepage is not problematic if...

Feb 07, 2020 ⚡ Analysis available

★★★ Should you really include the lastmod attribute in your XML sitemaps?

In sitemap files, the lastmod attribute is used by Google to determine which pages have been significantly modified and need to be revised. Do not use today's date for all pages, so real changes can b...

Feb 07, 2020 ⚡ Analysis available

★★ Are keyword-rich URLs really useless for SEO?

Keywords present in URLs play a very minor role in SEO. When the content of the page is indexed, these words have an insignificant role. URLs identified solely by IDs are equally valid, especially in ...

Feb 07, 2020 ⚡ Analysis available