John Mueller

★★★ Why are your pages struggling in the SERPs even when targeting the same query?

When Google perceives multiple possible intents behind a query, this can lead to fluctuations between different pages of the same site in search results....

Jan 31, 2020 ⚡ Analysis available

★★★ Can featured snippets come from URLs outside of position #1?

Featured snippets do not necessarily have to come from URLs ranked in the first position, but Google must find them relevant to the query....

Jan 31, 2020 ⚡ Analysis available

★★ Should you really focus all your content on the homepage for single-product websites?

If a site's scope is reduced to a single page, it is better to concentrate the content on the homepage rather than redirecting to an internal product page....

Jan 31, 2020 ⚡ Analysis available

★★★ Why does Google index non-canonical pages even when the rel=canonical markup is correct?

Even with correct rel=canonical markup, Google can sometimes index non-canonical pages due to conflicting signals like internal links or non-compliant sitemap files....

Jan 31, 2020 ⚡ Analysis available

★★★ Can redirected interstitials really harm your indexing?

When a redirect is used to display an interstitial, Googlebot only sees the content of that redirect, which can harm the indexing of the actual content on your site....

Jan 31, 2020 ⚡ Analysis available

★★★ Why does an URL overhaul take longer to index than a domain change?

When you change URLs without moving the site to another domain, Google must relearn the website's structure, which takes longer than a simple domain migration....

Jan 31, 2020 ⚡ Analysis available

★★ Can mixed HTTPS/HTTP content truly kill your SEO?

Chrome has changed the way it handles mixed content on secure HTTPS pages, becoming stricter to avoid unprotected elements like images or scripts that render the page insecure....

Jan 30, 2020 ⚡ Analysis available

★★★ Should you really aim for Featured Snippets if Google removes the traditional result?

Google has altered how Featured Snippets are displayed by removing duplication. Previously, a page could appear both as a traditional result and in an optimized line. Now, that page will only appear a...

Jan 30, 2020 ⚡ Analysis available

★★★ Should you give up the featured snippet to maintain your organic position?

To reduce duplication in search results, Google has modified the display of featured snippets. The same page will no longer be shown as both a traditional search result and as a featured snippet....

Jan 30, 2020 ⚡ Analysis available

★★★ Is your site losing traffic because your mobile version hides content?

With mobile-first indexing, Google will only index the content available on the mobile version of your page. If your intention is to show less content on mobile than on desktop, it is this content tha...

Jan 30, 2020 ⚡ Analysis available

★★★ Is it true that Google is permanently phasing out data-vocabulary.org markup for breadcrumbs?

Google will stop supporting data-vocabulary.org markup starting April 6, 2020. Sites using this markup will receive warnings in Google Search Console encouraging them to switch to schema.org markup, p...

Jan 30, 2020 ⚡ Analysis available

★★★ What changes has Google made to Discover data in Search Console?

Google has altered the Discover report in Search Console to provide more recent data, similar to that of the search performance report. This allows for a more precise representation of the content tha...

Jan 30, 2020 ⚡ Analysis available

★★★ How is BERT truly transforming the way Google evaluates your content?

Google employs BERT to better understand natural language, both for discerning user intents and for analyzing the content of indexed pages. This enhances the relevance of search results by adapting co...

Jan 30, 2020 ⚡ Analysis available

★★ Should you change your Googlebot detection due to the user agent update?

The Googlebot user agent will be updated regularly in line with the versions of Chrome being used. This may require adaptation for sites that only recognize Googlebot by the exact text of the user age...

Jan 30, 2020 ⚡ Analysis available

★★★ Is BERT really changing how Google understands your pages?

BERT is used by Google to better understand user queries and the pages in its index. It's a modern approach to grasping natural language....

Jan 30, 2020 ⚡ Analysis available

★★ Is Mixed Content HTTPS Putting Your Google Rankings at Risk?

Chrome is becoming stricter in handling mixed content, where a page secured by HTTPS includes unsecured elements. This makes pages vulnerable. Site administrators must ensure that all content is serve...

Jan 30, 2020 ⚡ Analysis available

★★★ Should you really migrate from data-vocabulary.org to schema.org to avoid penalties?

Google has decided to cease support for structured data using data-vocabulary.org starting April 6, 2020. Search Console will issue warnings for pages using this schema, urging sites to transition to ...

Jan 30, 2020 ⚡ Analysis available

★★★ Does mobile-first indexing really exclude any content that's absent from your mobile version?

With mobile-first indexing, Google only indexes the content visible on the mobile version of the pages. Elements such as text, images, links, and structured data must be present on mobile to be indexe...

Jan 30, 2020 ⚡ Analysis available

★★★ How Many Redirect Chains Can You Have Before Hurting Your SEO Performance?

John Mueller indicated on Reddit that redirect chains should be avoided, particularly more than 5 successive redirects on a website, as Googlebot will not follow them beyond this number....

Jan 27, 2020 ⚡ Analysis available

★★★ How can you effectively optimize your images for SEO?

John Mueller shared some advice on the #AskGoogleWebmasters YouTube channel regarding image optimization. In short: use explicit file names, properly fill in the ALT attribute, provide a caption, offe...

Jan 27, 2020 ⚡ Analysis available