John Mueller

★★★ Should you really set all category pages to noindex except for one?

For the category pages on your site, allow one version to be indexed with the default sorting order and set the other variations to noindex. This improves the discovery of your products during our cra...

Mar 17, 2020 ⚡ Analysis available

★★★ Should you really multiply or reduce your product pages for SEO?

Keep distinct product pages if they are unique and sought after. Reduce the number of pages to concentrate strength on those aligned with specific queries. There are no strict rules; test different st...

Mar 17, 2020 ⚡ Analysis available

★★★ Why does Google not provide any Discover data in Analytics?

Google currently does not offer a specific referral source for Google Discover in Google Analytics. However, Discover data is available in Search Console, including the total number of clicks, impress...

Mar 17, 2020 ⚡ Analysis available

★★★ How can you regain control of your Search Console after parting ways with your SEO agency?

To remove delegated access in the Search Console, check if the user is verified by a token on your site. If they are verified through a delegation method, you can revoke that access directly in the Se...

Mar 17, 2020 ⚡ Analysis available

★★★ Should you really create a page for each product variant or focus on consolidated pages?

For similar but distinct products, assess whether each deserves its own page. If not, focus your efforts on fewer but stronger pages. Balance between search specificity and resource conservation on th...

Mar 17, 2020 ⚡ Analysis available

★★★ Should You Launch All Pages of a New Website at Once or Gradually?

John Mueller indicated on Twitter that it was preferable, when launching a site, not to put everything online at once but to gradually grow the number of pages. This helps Google progressively underst...

Mar 16, 2020 ⚡ Analysis available

★★★ Does JavaScript prerendering still pose indexing risks for SEO?

During prerendering, it is crucial to include as much content as possible to ensure Googlebot has access to all information. This typically means not ignoring elements generated by JavaScript....

Mar 16, 2020 ⚡ Analysis available

★★★ Can Google Really Index Only Part of a Web Page?

John Mueller (him again) reiterated on Twitter that there is no system to block the analysis and/or indexing of a portion of a web page. Either the bot reads everything, or it reads nothing......

Mar 16, 2020 ⚡ Analysis available

★★★ Should you really prerender 100% of your content for Googlebot to index it properly?

When prerendering your pages, include as much content as possible, even if Googlebot doesn't generate elements via JavaScript; this ensures it accesses a complete version during crawling....

Mar 16, 2020 ⚡ Analysis available

★★★ Is post-prerendering JavaScript really safe for SEO?

After the prerendering of a page, it is perfectly acceptable to use JavaScript to improve interactivity or add dynamic elements. It does not negatively affect SEO as long as the main content remains a...

Mar 16, 2020 ⚡ Analysis available

★★★ Should You Really Block Internal Search Results Pages from Indexing?

John Mueller explained on Twitter that it was important not to index internal search engine results pages. Not for spam reasons, but because it can generate an infinite number of pages and drown quali...

Mar 16, 2020 ⚡ Analysis available

★★★ How Should You Handle Pagination to Optimize Your Website's SEO Performance?

John Mueller explained during a hangout that, to recognize that content is paginated on a website, there are several things to do. For example, it's possible to indicate this pagination in the H1 and ...

Mar 16, 2020 ⚡ Analysis available

★★★ Should you really be cautious about JavaScript in prerendered content?

It is perfectly acceptable to use JavaScript to add interactive elements to prerendered content. This can improve the user experience without harming SEO....

Mar 16, 2020 ⚡ Analysis available

★★★ Do HTTP Links in Your Pages Really Hurt Your SEO Rankings?

John Mueller confirmed on Twitter that linking to an HTTP address (rather than HTTPS) from a page poses no problems for Google. The impact was the same as for an HTTPS link....

Mar 09, 2020 ⚡ Analysis available

★★★ Does Logo Placement in HTML Actually Affect SEO Rankings?

A surprising question was asked to John Mueller about whether the placement of a company logo on a web page could influence its SEO. John Mueller and Gary Illyes responded with a clear no 🙂...

Mar 09, 2020 ⚡ Analysis available

★★★ Should you really ditch m-dot sites for responsive design?

It is recommended to switch to responsive design rather than maintaining separate m-dot sites, even though we still support the latter with mobile-first indexing....

Mar 06, 2020 ⚡ Analysis available

★★★ Are image alt tags truly essential for SEO?

Image alt attributes are considered both for the overall SEO of the web page and for ranking in image search. However, their absence is not critical for the general positioning of a page....

Mar 06, 2020 ⚡ Analysis available

★★ Will technical SEO truly remain at the heart of search engine optimization?

SEO will remain relevant, with ongoing importance for URLs and proper technical configuration, while also needing to meet changing user expectations....

Mar 06, 2020 ⚡ Analysis available

★★★ Does partial adult content really harm a site's SEO?

If a small part of a site is dedicated to adult content, it does not affect its overall ranking unless a significant portion violates SafeSearch algorithms....

Mar 06, 2020 ⚡ Analysis available

★★★ How long should you really keep a redirect after a domain migration?

Keep redirects from old domains for at least a year after migration to properly pass authority, and ideally, for as long as possible to prevent spam issues on old domain names....

Mar 06, 2020 ⚡ Analysis available