John Mueller

★★★ Is W3C Validation Really an SEO Ranking Factor?

John Mueller explained during a hangout that W3C validation of a web page had no impact on the search engine's results, but that this tool could be useful for other topics such as accessibility (readi...

Mar 23, 2020 ⚡ Analysis available

★★★ How Does Google's Page Layout Filter Really Penalize Above-the-Fold Advertising?

John Mueller explained on Twitter how the Page Layout filter, launched in 2012, works: it primarily aims to penalize sites where advertising invades the "above the fold" area (what is displayed in the...

Mar 23, 2020 ⚡ Analysis available

★★★ Does a lifted manual action really guarantee the recovery of lost rankings?

When a manual action is lifted, a site does not necessarily regain its former ranking if artificial supporting links have been removed or disavowed....

Mar 20, 2020 ⚡ Analysis available

★★★ Could shared hosting with spam sites hurt your SEO?

Sharing hosting with spam sites should not affect a site, except in extreme cases where almost all sites on the IP are spammy. Typically, this does not lead to penalties unless a manual action is just...

Mar 20, 2020 ⚡ Analysis available

★★ Should you duplicate your content across multiple geographic domains?

If the content is not specifically geographically relevant, it is generally better to keep it on a single domain, even if it is in multiple languages, to avoid unnecessary complications....

Mar 20, 2020 ⚡ Analysis available

★★★ Should you really delete pages to enhance your crawl budget and ranking?

Deleting low-quality pages from a large site over several months can improve the crawl and overall perceived quality of the site, with visible effects in the medium to long term....

Mar 20, 2020 ⚡ Analysis available

★★★ Is the FAQ Schema in B2B a real opportunity or just a false good idea?

Implementing FAQ schema can offer opportunities if competitors are not using it, provided that the FAQ sections are truly relevant and specific to each page....

Mar 20, 2020 ⚡ Analysis available

★★ Why can manual review requests take up to a month?

Processing times for manual review requests, especially for links, can sometimes take up to a month and are often longer during periods of surge in requests....

Mar 20, 2020 ⚡ Analysis available

★★ Can Google delay lifting a manual action if your site reoffends?

If a site resolves a problem after a manual action but quickly reproduces it, Google may choose to delay a new review to ensure the stability of the fix....

Mar 20, 2020 ⚡ Analysis available

★★★ Does Google really penalize websites without any warning beforehand?

Google generally does not notify before applying a manual action because it could impact user experience by displaying search results that have already been deemed poor....

Mar 20, 2020 ⚡ Analysis available

★★★ Does loading speed really hinder Google crawling and ranking?

Loading speed influences the number of pages that Google can crawl. A slow speed can limit crawling, while a fast loading time is crucial for ranking based on user experience....

Mar 20, 2020 ⚡ Analysis available

★★ Can you really submit a manual review request immediately after fixing an issue?

There is no minimum waiting period required between fixing an issue and submitting a review request. If the issue is resolved quickly, a request can be submitted immediately....

Mar 20, 2020 ⚡ Analysis available

★★★ Should you really add text to your e-commerce category pages?

Adding text to an e-commerce site’s category pages is beneficial, as it helps to understand the page. However, it is crucial to clearly distinguish a category page from an informational page by avoidi...

Mar 20, 2020 ⚡ Analysis available

★★★ Why do new websites experience ranking fluctuations for 6 to 9 months?

New websites may experience ranking fluctuations during the first six to nine months while Google determines their relevance based on external signals....

Mar 20, 2020 ⚡ Analysis available

★★ Do you really need to ping Google after every sitemap update?

The structure of sitemaps should be optimized to include recently modified URLs. It is beneficial to ping Google after updating a sitemap to ensure that these changes are recognized....

Mar 20, 2020 ⚡ Analysis available

★★★ Does Googlebot really not keep cookies between crawl sessions?

Googlebot does not retain cookies between sessions. If your pages heavily depend on cookies to display content, make sure they are rendered correctly on the first visit, as no session state is maintai...

Mar 17, 2020 ⚡ Analysis available

★★★ Why does your content disappear from search results despite impeccable technique?

When a site or content is less visible in search results, it may be due to algorithms being uncertain about the quality of the content. Review not only the technical aspects but also the critical qual...

Mar 17, 2020 ⚡ Analysis available

★★★ How can you regain control of your Search Console after parting ways with your SEO agency?

To remove delegated access in the Search Console, check if the user is verified by a token on your site. If they are verified through a delegation method, you can revoke that access directly in the Se...

Mar 17, 2020 ⚡ Analysis available

★★★ Should you really multiply or reduce your product pages for SEO?

Keep distinct product pages if they are unique and sought after. Reduce the number of pages to concentrate strength on those aligned with specific queries. There are no strict rules; test different st...

Mar 17, 2020 ⚡ Analysis available

★★★ Should you really create a page for each product variant or focus on consolidated pages?

For similar but distinct products, assess whether each deserves its own page. If not, focus your efforts on fewer but stronger pages. Balance between search specificity and resource conservation on th...

Mar 17, 2020 ⚡ Analysis available