Official statement
When separating a URL used for SEO and PPC, it is recommended to keep the original URL for SEO because many signals are tied to it, and creating a new SEO URL would mean starting from scratch.
Other statements from this video 19 ▾
- □ Should you still care about modified titles in search results?
- □ Should you avoid 'nofollow' attributes on your own sites?
- □ How can you effectively manage website mergers without facing SEO penalties?
- □ Is your news site really optimized for Google's algorithm?
- □ Why is having a single recipe per page essential for SEO?
- □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
- □ Should you include affiliate links in your product markup to enhance your SEO?
- □ Is it really necessary to enrich your category pages for SEO?
- □ Does the placement of content on a category page really influence SEO?
- □ Does including a country in the title tag really affect your SEO?
- □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
- □ Are Google Search Console positions truly reliable for SEO?
- □ Why does Google count impressions even when there's no actual visibility?
- □ Should you expect traffic drops when migrating from .com to .co.uk?
- □ Does using multiple CMS really affect your SEO?
- □ Could avoiding unique downloads actually enhance your SEO?
- □ Why are your sitelinks showing the wrong languages?
- □ Is it wise to still use KGMID in schema.org sameAs?
- □ Why is a sitemap crucial even for small sites?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why Doesn't Google Always Rank Your Original Content First?
View statement →
TL;DR
Maintaining the original URL for SEO safeguards accumulated signals. Changing the URL means starting from scratch. Optimization and strategy are essential.
❓ Frequently Asked Questions
Les signaux SEO d'une URL se perdent-ils vraiment lors d'un changement?
Oui, la plupart des signaux accumulés se perdent, nécessitant de repartir de zéro.
Garder l'URL est-il toujours la meilleure option?
La conservation de l'URL est souvent la meilleure option pour préserver les signaux, sauf dans des cas spécifiques comme un rebranding total.
Quel est l'impact sur le classement lors d'un changement d'URL?
Changer d'URL peut entraîner des fluctuations de classement, parfois négatives, en raison de la perte des signaux SEO.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021
🎥 Watch the full video on YouTube →
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