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Official statement

Whether you place the content at the top or bottom of a category page likely makes little difference for SEO. Content at the top can slightly aid in understanding the context and headings.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 03/09/2021 ✂ 20 statements
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✂ Other statements from this video 19 ▾
  1. □ Should you still care about modified titles in search results?
  2. □ Should you avoid 'nofollow' attributes on your own sites?
  3. □ How can you effectively manage website mergers without facing SEO penalties?
  4. □ Is your news site really optimized for Google's algorithm?
  5. □ Why is having a single recipe per page essential for SEO?
  6. □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
  7. □ Should you include affiliate links in your product markup to enhance your SEO?
  8. □ Is it really necessary to enrich your category pages for SEO?
  9. □ Does including a country in the title tag really affect your SEO?
  10. □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
  11. □ Are Google Search Console positions truly reliable for SEO?
  12. □ Why does Google count impressions even when there's no actual visibility?
  13. □ Should you expect traffic drops when migrating from .com to .co.uk?
  14. □ Does using multiple CMS really affect your SEO?
  15. □ Could avoiding unique downloads actually enhance your SEO?
  16. □ Why should you keep the original URL for SEO after separating from PPC?
  17. □ Why are your sitelinks showing the wrong languages?
  18. □ Is it wise to still use KGMID in schema.org sameAs?
  19. □ Why is a sitemap crucial even for small sites?
📅
Official statement from (5 years ago)
TL;DR

The placement of content on a category page does not significantly affect SEO. Positioning content at the top enhances context, but the overall impact is minimal.

❓ Frequently Asked Questions

Le contenu en haut de la page est-il inutile alors?
Non, il peut améliorer le contexte pour l'utilisateur, mais n'a pas d'effet direct sur le classement SEO.
Dois-je réorganiser tous mes sites en conséquence?
Pas nécessaire. Concentre-toi davantage sur la qualité et la pertinence du contenu.
La position du contenu affecte-t-elle la conversion?
Elle peut influencer la perception utilisateur, mais cela dépend surtout de la qualité du contenu proposé.
🏷 Related Topics
Domain Age & History Content AI & SEO

🎥 From the same video 19

Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021

🎥 Watch the full video on YouTube →

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