Official statement
Other statements from this video 19 ▾
- □ Should you still care about modified titles in search results?
- □ Should you avoid 'nofollow' attributes on your own sites?
- □ Is your news site really optimized for Google's algorithm?
- □ Why is having a single recipe per page essential for SEO?
- □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
- □ Should you include affiliate links in your product markup to enhance your SEO?
- □ Is it really necessary to enrich your category pages for SEO?
- □ Does the placement of content on a category page really influence SEO?
- □ Does including a country in the title tag really affect your SEO?
- □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
- □ Are Google Search Console positions truly reliable for SEO?
- □ Why does Google count impressions even when there's no actual visibility?
- □ Should you expect traffic drops when migrating from .com to .co.uk?
- □ Does using multiple CMS really affect your SEO?
- □ Could avoiding unique downloads actually enhance your SEO?
- □ Why should you keep the original URL for SEO after separating from PPC?
- □ Why are your sitelinks showing the wrong languages?
- □ Is it wise to still use KGMID in schema.org sameAs?
- □ Why is a sitemap crucial even for small sites?
Google claims that a gradual or complete migration during the merging of websites does not trigger a penalty. This approach also applies to site separations, unlike traditional domain changes. For SEOs, this means more flexibility in handling migrations.
What you need to understand
What is a website migration?
A website migration involves transferring web pages from one domain to another or reorganizing them within the same domain. It is crucial for maintaining SEO. Google specifies that gradual migrations do not incur SEO penalties. This provides webmasters with more time to manage redirects and resolve potential issues.Why does Google discuss incremental migrations?
SEO Expert opinion
Is this statement consistent with field practices?
Yes, gradual migrations are often preferred by SEOs to minimize traffic loss. However, a complete migration can also be effective if well-planned.
What nuances should be considered?
Google does not provide details on the optimal timelines for a gradual migration. Each project is unique and requires individual assessment. [To be verified] It does not directly concern domain changes. For those, rigorous planning and correct 301 redirects are essential to maintain traffic and indexing.In what cases does this rule not apply?
Practical impact and recommendations
What practical steps should be taken to ensure a successful migration?
Carefully plan: assess the potential impact on SEO and traffic. Favoring a gradual approach can help in making adjustments along the way. Be cautious of overlooked redirects and indexing errors that could harm the site's visibility. Use tools like Search Console to monitor indexing and identify any redirect issues.What mistakes should be avoided during migration?
How can I check if my site is compliant after migration?
❓ Frequently Asked Questions
Comment gérer les redirections lors d'une migration ?
Combien de temps la migration progressive devrait-elle durer ?
Que se passe-t-il si des erreurs surviennent après la migration ?
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021
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