Official statement
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Google claims that a gradual or complete migration during the merging of websites does not trigger a penalty. This approach also applies to site separations, unlike traditional domain changes. For SEOs, this means more flexibility in handling migrations.
What you need to understand
What is a website migration? <\/h3>
A website migration involves transferring web pages from one domain to another or reorganizing them within the same domain. It is crucial for maintaining SEO<\/strong>.<\/p> Google specifies that gradual migrations do not incur SEO penalties. This provides webmasters with more time to manage redirects<\/strong> and resolve potential issues.<\/p>Why does Google discuss incremental migrations? <\/h3>
SEO Expert opinion
Is this statement consistent with field practices? <\/h3>
Yes, gradual migrations are often preferred by SEOs to minimize traffic loss. However, a complete migration can also be effective if well-planned.<\/p>
What nuances should be considered? <\/h3>
Google does not provide details on the optimal timelines for a gradual migration. Each project is unique and requires individual assessment. [To be verified]<\/strong><\/p> It does not directly concern domain changes. For those, rigorous planning and correct 301 redirects are essential to maintain traffic<\/strong> and indexing<\/strong>.<\/p>In what cases does this rule not apply? <\/h3>
Practical impact and recommendations
What practical steps should be taken to ensure a successful migration? <\/h3>
Carefully plan: assess the potential impact on SEO<\/strong> and traffic<\/strong>. Favoring a gradual approach can help in making adjustments along the way.<\/p> Be cautious of overlooked redirects and indexing errors that could harm the site's visibility.<\/p> Use tools like Search Console to monitor indexing<\/strong> and identify any redirect issues.<\/p>What mistakes should be avoided during migration? <\/h3>
How can I check if my site is compliant after migration? <\/h3>
❓ Frequently Asked Questions
Comment gérer les redirections lors d'une migration ?
Combien de temps la migration progressive devrait-elle durer ?
Que se passe-t-il si des erreurs surviennent après la migration ?
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021
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