Official statement
Google continues to use the content of the HTML title tag for ranking, even though the title displayed in search results may be modified by algorithms. Webmasters should not alter their titles to match what Google displays.
Other statements from this video 19 ▾
- □ Should you avoid 'nofollow' attributes on your own sites?
- □ How can you effectively manage website mergers without facing SEO penalties?
- □ Is your news site really optimized for Google's algorithm?
- □ Why is having a single recipe per page essential for SEO?
- □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
- □ Should you include affiliate links in your product markup to enhance your SEO?
- □ Is it really necessary to enrich your category pages for SEO?
- □ Does the placement of content on a category page really influence SEO?
- □ Does including a country in the title tag really affect your SEO?
- □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
- □ Are Google Search Console positions truly reliable for SEO?
- □ Why does Google count impressions even when there's no actual visibility?
- □ Should you expect traffic drops when migrating from .com to .co.uk?
- □ Does using multiple CMS really affect your SEO?
- □ Could avoiding unique downloads actually enhance your SEO?
- □ Why should you keep the original URL for SEO after separating from PPC?
- □ Why are your sitelinks showing the wrong languages?
- □ Is it wise to still use KGMID in schema.org sameAs?
- □ Why is a sitemap crucial even for small sites?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why does Google change your titles in search results?
View statement →
TL;DR
Google still uses the content of the <title> tag for ranking, even if it modifies what is displayed. Don't change your titles to match Google's display.
❓ Frequently Asked Questions
Google utilise-t-il la balise title modifiée pour le classement ?
Non, même si le titre affiché est modifié, la balise originale est utilisée pour le classement.
Dois-je changer mes titres pour aligner sur ce que Google affiche ?
Non, ne changez pas vos titres pour s'aligner sur l'affichage de Google.
Pourquoi Google modifie-t-il le titre affiché?
Pour améliorer l'expérience utilisateur et fournir des aperçus plus pertinents.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021
🎥 Watch the full video on YouTube →
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