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Official statement

Using Google's Knowledge Graph identifier in the sameAs property of schema.org is technically possible but not recommended because these identifiers can change. It is advisable to prefer stable URLs such as the contact page, homepage, or a Wikipedia article.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 03/09/2021 ✂ 20 statements
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✂ Other statements from this video 19 ▾
  1. □ Should you still care about modified titles in search results?
  2. □ Should you avoid 'nofollow' attributes on your own sites?
  3. □ How can you effectively manage website mergers without facing SEO penalties?
  4. □ Is your news site really optimized for Google's algorithm?
  5. □ Why is having a single recipe per page essential for SEO?
  6. □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
  7. □ Should you include affiliate links in your product markup to enhance your SEO?
  8. □ Is it really necessary to enrich your category pages for SEO?
  9. □ Does the placement of content on a category page really influence SEO?
  10. □ Does including a country in the title tag really affect your SEO?
  11. □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
  12. □ Are Google Search Console positions truly reliable for SEO?
  13. □ Why does Google count impressions even when there's no actual visibility?
  14. □ Should you expect traffic drops when migrating from .com to .co.uk?
  15. □ Does using multiple CMS really affect your SEO?
  16. □ Could avoiding unique downloads actually enhance your SEO?
  17. □ Why should you keep the original URL for SEO after separating from PPC?
  18. □ Why are your sitelinks showing the wrong languages?
  19. □ Why is a sitemap crucial even for small sites?
📅
Official statement from (5 years ago)
TL;DR

Using Knowledge Graph identifiers in schema.org sameAs is not recommended. They are unstable and can change. It's better to use stable URLs like Wikipedia.

❓ Frequently Asked Questions

Pourquoi les KGMID sont-ils jugés instables ?
Ces identifiants peuvent changer, contrairement à des URLs stables comme celles de Wikipédia.
Puis-je continuer à utiliser des KGMID ?
Il est déconseillé de les utiliser pour des stratégies SEO à long terme en raison de leur instabilité.
Quel est l'impact potentiel d'un KGMID errant ?
Un identifiant errant peut affecter la précision des données structurées, nuisant au référencement.
🏷 Related Topics
Domain Age & History Content Discover & News Structured Data Featured Snippets & SERP AI & SEO Domain Name Pagination & Structure

🎥 From the same video 19

Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021

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