Official statement
An impression is counted as soon as the results page loads with your site, even if the user does not scroll. Exception: for carousels, the impression is only counted when it is visible in the viewport.
Other statements from this video 19 ▾
- □ Should you still care about modified titles in search results?
- □ Should you avoid 'nofollow' attributes on your own sites?
- □ How can you effectively manage website mergers without facing SEO penalties?
- □ Is your news site really optimized for Google's algorithm?
- □ Why is having a single recipe per page essential for SEO?
- □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
- □ Should you include affiliate links in your product markup to enhance your SEO?
- □ Is it really necessary to enrich your category pages for SEO?
- □ Does the placement of content on a category page really influence SEO?
- □ Does including a country in the title tag really affect your SEO?
- □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
- □ Are Google Search Console positions truly reliable for SEO?
- □ Should you expect traffic drops when migrating from .com to .co.uk?
- □ Does using multiple CMS really affect your SEO?
- □ Could avoiding unique downloads actually enhance your SEO?
- □ Why should you keep the original URL for SEO after separating from PPC?
- □ Why are your sitelinks showing the wrong languages?
- □ Is it wise to still use KGMID in schema.org sameAs?
- □ Why is a sitemap crucial even for small sites?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why Did Your Search Console Impressions Drop Overnight?
View statement →
TL;DR
Google counts an impression as soon as the results load, even without user scrolling. For carousels, visibility in the viewport is required. This has a direct impact on your KPIs: ensure visibility in the viewport to maximize engagement opportunities.
❓ Frequently Asked Questions
Pourquoi mon site a-t-il beaucoup d'impressions mais peu de clics ?
Les impressions sont comptées dès que votre site apparaît dans les résultats, même sans interaction. Vérifiez la visibilité réelle et l'attrait de vos extraits.
Les impressions en carrousel sont-elles comptées de la même manière ?
Non, pour les carrousels, une impression est comptée seulement si l'élément est visible dans le viewport.
Comment améliorer la visibilité de mon site après une impression ?
Travaillez sur l'optimisation des titres et descriptions meta pour attirer plus l'attention lorsque votre site est affiché.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021
🎥 Watch the full video on YouTube →
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