Official statement
The positions displayed in Search Console are based on what users actually see, not on theoretical positions. Differences from your own searches are normal because results vary by country, language, device, and type of search.
Other statements from this video 19 ▾
- □ Should you still care about modified titles in search results?
- □ Should you avoid 'nofollow' attributes on your own sites?
- □ How can you effectively manage website mergers without facing SEO penalties?
- □ Is your news site really optimized for Google's algorithm?
- □ Why is having a single recipe per page essential for SEO?
- □ Why Are Mobile-Friendly Reports Not Comprehensive for SEO?
- □ Should you include affiliate links in your product markup to enhance your SEO?
- □ Is it really necessary to enrich your category pages for SEO?
- □ Does the placement of content on a category page really influence SEO?
- □ Does including a country in the title tag really affect your SEO?
- □ Why do Google’s Core Web Vitals rely on the Chrome User Experience Report?
- □ Why does Google count impressions even when there's no actual visibility?
- □ Should you expect traffic drops when migrating from .com to .co.uk?
- □ Does using multiple CMS really affect your SEO?
- □ Could avoiding unique downloads actually enhance your SEO?
- □ Why should you keep the original URL for SEO after separating from PPC?
- □ Why are your sitelinks showing the wrong languages?
- □ Is it wise to still use KGMID in schema.org sameAs?
- □ Why is a sitemap crucial even for small sites?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Why does Google discourage using site: queries to verify indexation?
View statement →
TL;DR
Google claims that the positions in Search Console are based on what users actually see. The differences between this data and your own searches are normal and can be explained by variations based on various criteria.
❓ Frequently Asked Questions
Pourquoi mes données Search Console ne correspondent-elles pas à mes autres outils SEO ?
Les données Search Console sont contextualisées pour chaque utilisateur, ce qui peut varier de ce que les outils généralistes rapportent.
Comment puis-je interpréter ces positions variées ?
Prenez en compte les variations géographiques et techniques de votre audience pour adapter votre lecture des données.
Dois-je remettre en question la fiabilité de Search Console ?
Non, mais utilisez ces données comme un élément parmi d’autres pour affiner votre analyse SEO.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 03/09/2021
🎥 Watch the full video on YouTube →
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