What Google says about "rebranding"

🎥 YouTube Videos 3

Can you really deploy thousands of 301 redirects without risking your SEO?

John Mueller 🎥 YouTube May 2021 ★★★

Ajouter plus de 1000 redirections 301 en même temps est totalement acceptable et n'affecte pas le référencement. C'est normal lors d'un rebr...

Should you really worry about the number of 301 redirects when redesigning your website?

John Mueller 🎥 YouTube May 2021 ★★★

Ajouter un grand nombre de redirections 301 en même temps (plus de 1000) est totalement normal et n'a pas d'impact négatif, notamment lors d...

Should you really wait until launch day to redirect an old domain to a new one?

John Mueller 🎥 YouTube Nov 2017 ★★

Dans le cadre d'un rebranding, il est préférable de faire une redirection d'un ancien domaine vers un nouveau au moment du lancement, et non...

💡 Semantically related 8

Statements from the same topics, to deepen your understanding.

Should You Really Migrate Your Entire Site to Preserve Your SEO?

John Mueller Dec 2025 ★★★

Should you redirect or completely disable an unused subdomain for SEO?

Google Jun 2024 ★★

Should You Worry About Migrating Your Domain from www to non-www for SEO?

John Mueller Jan 2024 ★★★

Can a domain with a problematic past secretly tank your SEO performance for an entire year?

John Mueller Feb 2023 ★★

Why do domain mergers and divisions trigger extended SEO ranking swings?

John Mueller Nov 2022 ★★★

Should you really do a 1:1 migration without changing anything during a domain switch?

John Mueller Sep 2022 ★★★

Why Does Restructuring Internal URLs Take More Time Than a Domain Migration?

John Mueller Dec 2021 ★★★

Does switching CMS really destroy your organic search rankings?

John Mueller Apr 2021 ★★★

What Google says about « rebranding »