Official statement
Changing the internal URL structure of a site takes significantly longer than a complete domain migration. Google needs to reprocess the entire site and understand the context of each page. This leads to fluctuations for a minimum of one month, often longer.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
How Can You Prevent a Site Redesign from Destroying Your Google Rankings?
View statement →
TL;DR
Modifying the structure of internal URLs takes more time than a complete domain migration. Google needs to reprocess the entire site, causing fluctuations for at least a month. For SEO, this means managing expectations and anticipating disruptions.
❓ Frequently Asked Questions
Combien de temps prend généralement le retraitement des URLs internes par Google ?
Au minimum un mois, mais cela peut être plus long en fonction de la complexité du site.
Le processus de changement d'URLs internes affecte-t-il les classements SEO ?
Oui, ça provoque souvent des fluctuations des positions avant une stabilisation.
Les petites structures de sites sont-elles également concernées par ces délais ?
Les petites structures peuvent connaître des délais plus courts si le site est bien optimisé.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 10/12/2021
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