Official statement
Creating numerous country versions for the same language (for example, several nearly identical English versions) complicates indexing and ranking. Google treats them as duplicate content. It's better to start with a single English version and a few languages, then gradually expand.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really create visible links between language versions for SEO?
View statement →
TL;DR
Google views identical language versions as duplicate content. Avoid creating several nearly identical versions for the same language. Instead, opt for steady linguistic growth.
❓ Frequently Asked Questions
Que signifie concrètement 'contenu dupliqué' pour Google ?
Du contenu très similaire à celui d'autres pages; il dilue l'efficacité du référencement et pose des défis pour l'indexation.
Comment savoir quelles versions conserver ?
Priorisez les versions qui répondent le mieux aux besoins et attentes des marchés cibles, en s'appuyant sur des analyses de performance.
Est-ce que cela s'applique à tous types de sites ?
Principalement aux sites multilingues ou avec audience internationale. Chaque cas est particulier, analyse requise.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 10/12/2021
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