Official statement
Deleting a few hundred old pages from a larger site is probably not going to have a significant SEO impact, unless those pages are of very low quality. The absence of traffic does not mean a page is bad: it may have seasonal or rare traffic that is still relevant.
Other statements from this video 14 ▾
- □ How does the Chrome User Experience Report really impact your Core Web Vitals?
- □ What happens when a 503 code lasts too long – does Google actually deindex your site?
- □ How does AdsBot affect your site's crawling budget?
- □ Does the 304 code really impact your crawl budget?
- □ Do mass 301 redirects really harm SEO?
- □ Can multiple identical language versions actually hurt your SEO?
- □ Why Does Restructuring Internal URLs Take More Time Than a Domain Migration?
- □ Is it true that redirecting old image URLs is essential after an SEO migration?
- □ Should you really worry about different navigation for mobile and desktop in responsive design?
- □ Do URL parameters on images really hinder SEO?
- □ Is it true that 'discovered and not indexed' signals a quality issue for a site?
- □ Should you really add text to enhance the indexing of numerical data?
- □ How unpredictable is Google Discover for your SEO strategy?
- □ Can publishing 30 articles truly establish your site as an SEO authority?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Really Avoid Depending on Google Discover Traffic for Your Site?
View statement →
TL;DR
Removing low-traffic pages is unlikely to have a significant SEO impact. Unless you're dealing with low-quality pages, their removal probably won't make a difference. A lack of traffic doesn't mean the page is useless.
❓ Frequently Asked Questions
Est-il toujours mauvais de supprimer des pages ?
Non, seulement si elles sont nuisibles à votre SEO ou de basse qualité.
Qu'est-ce qu'une page de mauvaise qualité ?
Une page avec un contenu pauvre, inutile, et non pertinent pour vos utilisateurs peut être considérée de mauvaise qualité.
Puis-je toujours voir un effet en supprimant des pages ?
Parfois, mais cela dépend de la qualité de ces pages et de la structure globale de votre site.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 10/12/2021
🎥 Watch the full video on YouTube →
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