What does Google say about SEO? /

Official statement

The AdsBot robot shares the same crawling budget as Googlebot. An increase in AdsBot requests can reduce Googlebot's crawling of normal pages. This situation usually stabilizes quickly after new advertising campaigns are verified.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 10/12/2021 ✂ 15 statements
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Official statement from (4 years ago)
TL;DR

AdsBot shares the same crawling budget as Googlebot. More AdsBot requests can decrease Googlebot's crawling of your pages. Generally, everything returns to normal after advertising campaigns are verified.

❓ Frequently Asked Questions

Que se passe-t-il si AdsBot sollicite trop de crawl budget ?
L'indexation par Googlebot peut être temporairement réduite, mais cela revient généralement à la normale après la période de campagne.
Est-ce que cela concerne chaque site Internet ?
Non, surtout les sites avec des campagnes publicitaires actives et significatives utilisant AdsBot.
Peut-on optimiser la balance entre AdsBot et Googlebot ?
Avec des ajustements stratégiques et une analyse continue, il est possible de maintenir un équilibre bénéfique entre les deux bots.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Mobile SEO Pagination & Structure Social Media

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