Official statement
Google Discover is very binary: you either get a lot of traffic or very little. One should not depend on Discover as a primary traffic source, as this can change rapidly. Core Updates and Discover content rules (clickbait, adult content) can significantly impact visibility.
Other statements from this video 14 ▾
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- □ What happens when a 503 code lasts too long – does Google actually deindex your site?
- □ How does AdsBot affect your site's crawling budget?
- □ Does the 304 code really impact your crawl budget?
- □ Do mass 301 redirects really harm SEO?
- □ Can multiple identical language versions actually hurt your SEO?
- □ Why Does Restructuring Internal URLs Take More Time Than a Domain Migration?
- □ Is it true that redirecting old image URLs is essential after an SEO migration?
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- □ Is it true that deleting low-traffic pages can really enhance your SEO?
- □ Do URL parameters on images really hinder SEO?
- □ Is it true that 'discovered and not indexed' signals a quality issue for a site?
- □ Should you really add text to enhance the indexing of numerical data?
- □ Can publishing 30 articles truly establish your site as an SEO authority?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Really Avoid Depending on Google Discover Traffic for Your Site?
View statement →
TL;DR
Google Discover is highly unstable: it can either provide a flood of traffic or be nearly nonexistent. Don’t rely on it as a primary pillar, as Core Updates and content rules can suddenly change your visibility.
❓ Frequently Asked Questions
Google Discover peut-il remplacer le trafic de recherche organique traditionnel ?
Non, Google Discover doit être considéré comme un complément volatil et non une substitution au trafic organique de recherche.
Les Core Updates affectent-ils toujours Discover ?
Bien que souvent corrélés, les Core Updates n'impactent pas systématiquement Discover, mais peuvent provoquer des changements significatifs.
Puis-je influencer directement mon contenu sur Discover ?
Vous ne pouvez pas directement influencer votre contenu dans Discover, mais optimiser selon les bonnes pratiques de contenu aide à augmenter vos chances.
Est-il possible de savoir quand un Core Update impactera Discover ?
Il n’y a pas de moyen prédictif pour savoir comment ou quand un Core Update affectera Discover.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 10/12/2021
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