Official statement
Linking to the same page twice from the menu with different anchor texts has no negative impact. It does not provide any SEO advantage but is not problematic if justified by user experience.
Other statements from this video 19 ▾
- □ Why Should Structured Data Focus on the Main Element of a Page?
- □ Why does Google insist that reviews be published directly on your site?
- □ Do incorrect structured data really have no impact on SEO rankings?
- □ How can you effectively manage out-of-stock products with SEO?
- □ Why don’t individual product fluctuations affect your SEO?
- □ How can you enhance keyword visibility to capture attention?
- □ What makes Google favor a copy over the original content?
- □ How does your site's quality impact the indexing of duplicated content?
- □ How Does Hreflang Really Impact Your SEO?
- □ Why does Google prioritize user data for Core Web Vitals?
- □ Is it true that the disavow file poses no risks for your SEO?
- □ Why does Google overlook direct traffic as a ranking factor for SEO?
- □ Should breadcrumbs really reflect the URL structure?
- □ Does the length of a URL really have no impact on your SEO?
- □ Why doesn’t Google index all of your content?
- □ Does the overall quality of your site really affect crawl demand?
- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How does Google view dynamic menus in terms of SEO?
View statement →
TL;DR
Double link in the menu? No negative SEO impact. No benefit either, unless it enhances user experience.
❓ Frequently Asked Questions
Dois-je modifier mon menu si j'ai des doublons de liens?
Non, sauf si cela nuit à l'expérience utilisateur.
Les liens doubles affectent-ils le SEO?
Ils n'ont aucun impact SEO négatif, ni avantage positif.
Est-ce que l'ancre de lien importe si elle est doublée?
Pas pour l'impact SEO, mais soyez cohérent pour l'utilisateur.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
🎥 Watch the full video on YouTube →
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