Official statement
Google can generally determine which content is original, but it may be valid to rank a copy higher if it provides additional value such as relevant comments, analyses, or further discussions.
Other statements from this video 19 ▾
- □ Why Should Structured Data Focus on the Main Element of a Page?
- □ Why does Google insist that reviews be published directly on your site?
- □ Do incorrect structured data really have no impact on SEO rankings?
- □ How can you effectively manage out-of-stock products with SEO?
- □ Why don’t individual product fluctuations affect your SEO?
- □ How can you enhance keyword visibility to capture attention?
- □ How does your site's quality impact the indexing of duplicated content?
- □ How Does Hreflang Really Impact Your SEO?
- □ Why does Google prioritize user data for Core Web Vitals?
- □ Is it true that the disavow file poses no risks for your SEO?
- □ Why does Google overlook direct traffic as a ranking factor for SEO?
- □ Should breadcrumbs really reflect the URL structure?
- □ Is linking to the same page twice from the menu an SEO blunder?
- □ Does the length of a URL really have no impact on your SEO?
- □ Why doesn’t Google index all of your content?
- □ Does the overall quality of your site really affect crawl demand?
- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How does Google handle unauthorized duplicate content?
View statement →
TL;DR
Google can identify original content but may choose to rank a copy higher if it provides additional value. This includes adding relevant comments, analyses, or discussions. SEO professionals should therefore create enriched content to stand out.
❓ Frequently Asked Questions
Qu'est-ce qui rend une copie plus pertinente que l'original ?
La valeur ajoutée par les commentaires, analyses ou discussions supplémentaires.
Google privilégie-t-il toujours le contenu original ?
Pas nécessairement, il peut classer des copies enrichies qui offrent plus de valeur aux utilisateurs.
Comment assurer que mon contenu enrichi soit bien classé ?
Ajoutez des analyses approfondies et encouragez l'engagement utilisateur.
Quelle est la différence entre un contenu enrichi et un contenu plagié ?
Un contenu enrichi transforme et ajoute de la valeur, tandis qu'un contenu plagié répète sans transformation significative.
Les signaux d'engagement influencent-ils le classement ?
Oui, l'engagement utilisateur est crucial pour le classement de contenus enrichis.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
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