Official statement
Important keywords should be made as visible as possible: in titles, headings, subtitles, and image captions. Don't worry about whether Google can reach the 20000th word, but instead, make the subject of the page obvious.
Other statements from this video 19 ▾
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- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why has the Featured Snippet shifted from 'Position 0' to 'Position 1'?
View statement →
TL;DR
Focus on making important keywords prominent in your titles and subtitles. The goal is clear: Google should immediately grasp the topic of your page.
❓ Frequently Asked Questions
Quelle est la priorité entre longueur du contenu et visibilité des mots-clés?
Google recommande désormais de prioriser la visibilité des mots-clés clés en balises importantes.
Est-ce que cela signifie que les mots-clés en bas de page sont ignorés?
Pas ignorés, mais ils sont de moindre importance pour l'algorithme si non visibles dès les premières lignes selon Google.
Puis-je utiliser plusieurs fois le même mot-clé dans mes titres?
Oui, mais évitez de trop répéter pour ne pas sacrifier la clarté et vous rapprocher du keyword stuffing.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
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