Official statement
For temporarily out-of-stock products, several approaches work: marking as out-of-stock, using a 404 code, adding a noindex tag, or keeping the page at 200. All these strategies are acceptable for SEO.
Other statements from this video 19 ▾
- □ Why Should Structured Data Focus on the Main Element of a Page?
- □ Why does Google insist that reviews be published directly on your site?
- □ Do incorrect structured data really have no impact on SEO rankings?
- □ Why don’t individual product fluctuations affect your SEO?
- □ How can you enhance keyword visibility to capture attention?
- □ What makes Google favor a copy over the original content?
- □ How does your site's quality impact the indexing of duplicated content?
- □ How Does Hreflang Really Impact Your SEO?
- □ Why does Google prioritize user data for Core Web Vitals?
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- □ Should breadcrumbs really reflect the URL structure?
- □ Is linking to the same page twice from the menu an SEO blunder?
- □ Does the length of a URL really have no impact on your SEO?
- □ Why doesn’t Google index all of your content?
- □ Does the overall quality of your site really affect crawl demand?
- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
What happens to out-of-stock product pages according to Google?
View statement →
TL;DR
Google allows multiple strategies for out-of-stock product pages. You can mark them as out-of-stock, use a 404 code, apply a noindex tag, or keep the status as 200. The decision depends on the specific context of your site.
❓ Frequently Asked Questions
Google recommande-t-il une stratégie en particulier ?
Non, Google propose plusieurs stratégies valides, le choix dépend de la situation spécifique de votre site.
Est-ce que l'utilisation d'un 404 impacte mon SEO ?
Pas nécessairement, mais il faut l'utiliser judicieusement pour ne pas nuire à l'expérience utilisateur.
Faut-il toujours garder la page en 200 status ?
Pas forcément, ça dépend surtout de la durée prévisible de l'indisponibilité du produit.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
🎥 Watch the full video on YouTube →
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