Official statement
Google tries to determine whether a page is still relevant based on its content. Out-of-stock product pages can be seen as soft 404 errors and may be completely removed from the index. If the page remains indexed despite being out of stock, its ranking does not change, even with structured data indicating unavailability.
Other statements from this video 14 ▾
- □ Should you merge identical content in UK and US English?
- □ How Does Google Handle the Geographic Visibility of Pages?
- □ Is it a good idea to canonicalize paginated pages to the first page for SEO?
- □ How does Google handle website technical issues?
- □ Why does it take so long for Google to recognize SEO improvements?
- □ Should you be concerned about the Page Experience update's impact?
- □ Is it detrimental to SEO to disable JavaScript specifically for Googlebot?
- □ Why doesn't Googlebot interact with e-commerce pages?
- □ Why aren't featured snippets always location-specific?
- □ Should you really convert your images from JPEG to WebP for better SEO?
- □ Should you worry about the impact of lazy loading on image alt attributes?
- □ How does Google determine indexing timelines for different domains?
- □ Should you really use structured review data on your own e-commerce site?
- □ What causes your Core Web Vitals to disappear from Search Console?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can out-of-stock product pages really trigger soft 404 errors in Google's eyes?
View statement →
TL;DR
Google may remove out-of-stock pages from its index, treating them as soft 404 errors. Their ranking does not change despite the unavailability indicated by structured data.
❓ Frequently Asked Questions
Les pages temporairement en rupture de stock seront-elles aussi supprimées ?
Non, cela dépend de leur pertinence et gestion. Une rupture temporaire n'entraîne pas automatiquement une suppression.
Puis-je utiliser des redirections pour ces pages ?
Oui, les redirections vers des produits similaires peuvent aider tout en améliorant l'expérience utilisateur.
Les données structurées indiquant une rupture de stock suffisent-elles à empêcher la suppression ?
Non, elles peuvent ne pas suffire si Google juge la page non pertinente.
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Other SEO insights extracted from this same Google Search Central video · published on 26/11/2021
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