Official statement
For an e-commerce site, using structured review data for your own business is not recommended as it lacks objectivity. Google prefers reviews for individual products (self-assessment or user aggregation). Star ratings in search results appear for reviews on third-party sites such as business directories.
Other statements from this video 14 ▾
- □ Should you merge identical content in UK and US English?
- □ How Does Google Handle the Geographic Visibility of Pages?
- □ Is it a good idea to canonicalize paginated pages to the first page for SEO?
- □ How does Google handle website technical issues?
- □ Why does it take so long for Google to recognize SEO improvements?
- □ Should you be concerned about the Page Experience update's impact?
- □ Is it detrimental to SEO to disable JavaScript specifically for Googlebot?
- □ Why doesn't Googlebot interact with e-commerce pages?
- □ Why aren't featured snippets always location-specific?
- □ Should you really convert your images from JPEG to WebP for better SEO?
- □ Should you worry about the impact of lazy loading on image alt attributes?
- □ How does Google determine indexing timelines for different domains?
- □ What happens to out-of-stock product pages according to Google?
- □ What causes your Core Web Vitals to disappear from Search Console?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can You Use AggregateRating Markup to Display Trustpilot or Verified Reviews?
View statement →
TL;DR
Google discourages the use of structured review data for your own e-commerce business as it is considered non-objective. Focus on reviews for individual products or from external users. This affects the display of stars in search results.
❓ Frequently Asked Questions
Comment Google traite-t-il les avis auto-générés?
Ils sont souvent ignorés pour l'affichage d'étoiles dans les résultats de recherche.
Quels types d'avis privilégier pour mon site e-commerce?
Utilisez des avis externes de produits ou ceux vérifiés par des tiers.
Quel risque à ignorer ces recommandations?
Possible perte de visibilité dans les résultats de recherche enrichis.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 26/11/2021
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